Drive Quality Leads Through Ads
Utilizing online advertising — also called Search Engine Marketing (SEM) or Pay-Per-Click (PPC) advertising — has never been easier to grow your business. PPC is one digital marketing strategy to expand your organization’s reach into new markets and revenue growth opportunities.
Start With A PPC Audit
A solid online advertising foundation starts with an audit of your current PPC campaigns. Are you wasting money on underperforming search terms? Are your bid strategies mismatched to the market? Get answers to these questions and more. Our audit reviews your account to identify what’s working and what can be improved so you invest your marketing dollars wisely.
Choose a Certified PPC Agency
Partnering with the right PPC agency is a big decision. You want to work with ethical, knowledgeable, and responsive marketers. That’s why working with a certified digital marketing agency like us makes sense. Our agency’s reputation is based on transparency and a commitment to excellence. When you work with us, you get the peace of mind of working with an experienced and certified Pay Per Click agency.
Testimonials
5.0
“Spectrum Group Online delivered a high-quality website that captivates users. Their commitment to designing an intuitive UI/UX and polished web content helps generate sales.”
– Marketing Manager, Garratt Callahan
5.0
“First, they helped us get a handle of our Google Analytics accounts and developing additional dashboards for us. With our current set up, we didn’t have visibility into user flow between our sites. They associated all our sites and accounts with each other to achieve that visibility. Once they applied some new analytics goals to our accounts, they set up new dashboards for our departments.”
– Director of Program Marketing & Technology, Haas School of Business
5.0
“We had no digital strategy in the US before we began working with Spectrum Group. Since we’ve started working with them, we’ve improved our brand awareness and engagement in the US market. We’ve increased qualified leads in the US from our website and Google Ads by 30%. The PPC work that Spectrum Group has provided improved our website’s Google ranking — we’re thinking about launching that same strategy in Europe because it did so well in the US.”
– Manager, Global Marketing & Communications, Fedegari Group
5.0
“In working with them I had many aha moments. I appreciated that they used data and analysis as a basis for their recommendations; they then creatively executed a website redesign, SEO strategy with keyword research and link building, revamped PPC campaigns, and delivered a content marketing strategy. I think of Spectrum as the secret sauce for digital marketing, helping companies grow and thrive. They are ethical, smart and strategic.”
– Dan Hartnett, President of Sergeant Shredder
Frequently Asked
Questions
How can Pay-Per-Click help my business?
Pay-Per-Click Advertising, when done well, increases leads and qualified website traffic. By bidding on key terms, online ads are viewed by potential customers looking for products or services. Online advertising is one digital marketing strategy to build awareness, find new customers, and grow revenue.
What’s your process for PPC?
Whether you’re new to online advertising or want to optimize an existing account, we begin our engagement with these steps:
1. Define Your Goals – PPC is powerful, but only if you have clear business and marketing goals. By answering “what does success look like?” we can create ad strategies to best meet your goals.
2. Create Online Ads – There are many components to creating and running successful ads, including compelling ad text, graphics, and videos, as well as landing pages that convert. Once launched, we’ll work with you on updating and optimizing those ad campaigns.
3. Examine Data – one of the many benefits of online advertising is the collection of performance data. By analyzing the data, we’ll recommend improvements and areas for additional testing to improve results.
4. Improve & Repeat – Effective PPC relies on an iterative, ongoing process of incremental improvements. We also recommend reserving a percentage of your online ads budget dedicated to testing messaging, new search terms, etc.
How does PPC compare to other online advertising methods?
When comparing organic search engine optimization (SEO), PPC may give you faster results as you are bidding on search phrases to drive leads. SEO is considered a long-term strategy that takes time to build. PPC can be particularly effective for time-sensitive promotions or product launches. Additionally, PPC offers precise targeting capabilities, enabling you to tailor your ads to specific keywords, demographics, and geographic locations, ensuring you reach your ideal audience. Its real-time data and analytics allow for immediate campaign adjustments.
What budget should I allocate for PPC campaigns, and how are costs determined?
Your PPC budget can vary based on your goals, industry, and keyword competition. The advantage of PPC is budget control, allowing you to set daily or monthly spending limits. PPC cost depends on keyword competitiveness, with popular keywords costing more. Before launching a PPC campaign, we agree on your advertising objectives, ROI potential, and recommended budget.
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