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Spectrum Group Online

Decisions Made with Data.

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  • Free Strategy Call

Digital Marketing Pricing

for B2C, B2B, eCommerce businesses

Home » Digital Marketing Pricing

Gain Clarity & Confidence

Make smarter marketing decisions with a data-driven audit. Our agency is built on diligence, ethics, and a client-first approach. Here’s what guides our work:

  • You own your data. We never lock you into proprietary tools or systems.
  • Measure what matters. Reliable data empowers smarter decisions.
  • See the big picture. Success comes from tracking performance across all marketing channels.
  • Stay agile. A well-executed plan is key, but flexibility ensures lasting results.

Choose the audit that best fits your needs: Analytics, SEO, or Paid Ads.

Analytics Audit

Starting at $2,000
Rely on Web Analytics to accurately measure your marketing performance.

Learn More

SEO Audit

Starting at $2,000
Is your website and content holding you back in organic search?

Learn More

Paid Ads Audit

Starting at $2,000
Maximize your investment. Get a PPC audit to optimize your campaigns.

Learn More
Ready to Start? Book a Free Strategy Call Now

Flexible Retainers, No Billing Surprises

Once your audit is complete, you’ll have a clear roadmap outlining priorities and next steps. That roadmap can translate into a structured project or an ongoing monthly retainer. Retainers help us manage time efficiently—eliminating billing surprises—while giving you the flexibility to focus on what matters most. With expertise across multiple marketing disciplines, we support you where you need it most.

Your Data-Driven Digital Marketing Partner

We’re more than just an agency—we’re your strategic ally. Every decision we make is backed by analytics and insights to optimize your online presence. With transparent pricing and a focus on measurable results, we work collaboratively to drive meaningful outcomes for your business.

Explore our services below:

Google Analytics

Starting at $3,499
Access real-time dashboard to make confident marketing decisions.

Pay Per Click

Starting at $2,499
Expand your brand’s reach through targeted & optimized paid ads.

WordPress

Starting at $1,499
Create a beautiful & mobile-friendly website that showcases your brand.

Content Marketing

Starting at $1,499
Inspire your prospects to take action with optimized web content.

Advanced SEO

Starting at $2,499
Leverage strategies that get attention in organic search.

Local SEO

Starting at $3,999
Capture local, national, or international visibility.

Ready to Start? Book a Free Strategy Call Now

Testimonials

5.0

“Spectrum Group Online delivered a high-quality website that captivates users. Their commitment to designing an intuitive UI/UX and polished web content helps generate sales.”

– Marketing Manager, Garratt Callahan

5.0

“First, they helped us get a handle of our Google Analytics accounts and developing additional dashboards for us. With our current set up, we didn’t have visibility into user flow between our sites. They associated all our sites and accounts with each other to achieve that visibility. Once they applied some new analytics goals to our accounts, they set up new dashboards for our departments.”

– Director of Program Marketing & Technology, Haas School of Business

5.0

“We had no digital strategy in the US before we began working with Spectrum Group. Since we’ve started working with them, we’ve improved our brand awareness and engagement in the US market. We’ve increased qualified leads in the US from our website and Google Ads by 30%. The PPC work that Spectrum Group has provided improved our website’s Google ranking — we’re thinking about launching that same strategy in Europe because it did so well in the US.”

– Manager, Global Marketing & Communications, Fedegari Group

5.0

“In working with them I had many aha moments. I appreciated that they used data and analysis as a basis for their recommendations; they then creatively executed a website redesign, SEO strategy with keyword research and link building, revamped PPC campaigns, and delivered a content marketing strategy. I think of Spectrum as the secret sauce for digital marketing, helping companies grow and thrive. They are ethical, smart and strategic.”

– Dan Hartnett, President of Sergeant Shredder

Certified & Experienced Providers

The Spectrum Group Online has been serving clients for over a decade. We hold numerous professional certifications, demonstrating that we meet (and often exceed) industry guidelines set by Google, Microsoft, and other digital marketing platforms. You can read what our clients have to say about our work on Clutch, a third-party service that interviews our clients and certifies the results we achieve.

Semrush certified agency partner badge
2024 Quality Business Awards

Frequently Asked
Questions

What are the benefits of hiring a White-Hat SEO agency?

One of the most important reasons to work with a White-Hat SEO agency is that they use strategies that adhere to search engine quality guidelines. This means that search engines are more likely to evaluate your website as high-quality and trustworthy. It also means your SEO rankings are more sustainable over time.

Who owns the data and accounts when I hire a digital marketing agency?

We believe you should own your digital marketing accounts and data. Our philosophy applies to all accounts for managing your digital marketing efforts (e.g., online ads, analytics). As your digital marketing partner, you retain ownership and grant us access. All the work that we do on your behalf belongs to you.

Which industries do you have experience with?

The Spectrum team has extensive experience working with a diverse range of businesses, including those that sell directly to consumers (also known as D2C or B2C) and those that sell to other businesses (B2B). Our clients come from various industries, such as SaaS companies, technology start-ups, manufacturing, professional consulting firms, etc.

What are my payment options?

We strive to make it easy for you. We accept debit and credit payments via PayPal, ACH payments with Bill.com, and checks.

Do you offer discounts?

We offer discounts to certified non-profit organizations and to clients who bundle multiple retainer services.

What’s the difference between a retainer and a one-time project?

We approach pricing in two ways: one-time projects and retainers.

A project is a one-time service with agreed-upon deliverables. Examples of one-time projects include an Analytics audit or Google Ads account setup. Projects are an excellent way to start a relationship, as they often provide foundational marketing elements.

A retainer is an agreement for ongoing marketing services. Details on this ongoing relationship will be mutually agreed upon via a simple contract. Retainers have many benefits, including:

  • A recurring expense that makes budgeting easier and consistent.
  • Marketing strategies and activities that build over time, parsing out deliverables into affordable chunks of time and effort.
  • Priority scheduling in work queues.
Can I change, upgrade or cancel my plan?

Once you’ve become a client, we will schedule an onboarding meeting to exchange information needed for us to work together. We’ll discuss your goals and your plan’s deliverables. If adjustments are needed, we’ll work together to find the best solutions and fit. At a minimum, we need a 30-day notice. We’ve built our agency on transparency and integrity. Read about what our clients say about our work and commitment to their success.

What’s your biggest marketing challenge right now?

Get real-world consulting without a high-pressure sales pitch.

Book a Meeting

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Spectrum Group Online

About Us
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Contact Us

[email protected]
(408) 675-0330
San Jose, CA 95129

Founded by Massimo Paolini and Alyson Harrold in 2011

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