McRoskey Mattress Company
The team at Spectrum Group is smart, driven and relentless. They are true partners that work diligently with us on our digital journey. The Spectrum Group successfully coached us on SEO. Massimo and Alyson are a delight to work with; the McRoskey team appreciates their best-in-class thinking presented with a strong sense of humor and joy.Robin McRoskey, CEO
United Way Bay Area
Alyson conducted an audit of our SEO for United Way of the Bay Area’s website. After her analysis of the current state of our site, she presented the results in an easy to understand format. This allowed us to create a phased plan of action. She focused on helping us shape our current authentic content to better communicate our message and organize our site a little bit better. There were simple things we did upon her advice such as combine our site and our blog into one WordPress installation. We are already seeing an increase in traffic as a result of her findings. In addition, she is a very pleasant and a fun person to work with!
Linda Shum, Senior Interactive Art Director
When I hired Spectrum Group, I didn’t know very much about SEO. With our very small budget, Alyson and Massimo provided United Way with a “mini-audit” as well as a 101 training and deep dive on our website. The results were great! The audit was very helpful, but more importantly, the training and deep dive not only gave us information, it raised our entire team’s capacity on SEO. Now, we are able to tackle the challenges of SEO on our own. I feel like the information and training Spectrum gave us truly helped us. Every dollar was stretched and every piece of information was relevant. Alyson and Massimo are super knowledgeable but also possess the uncommon trait of being able to explain complicated technical information. If you want to know about SEO, they are amazing!
Beth Trimarco, Marketing Department
Transparency in digital marketing is a rare thing. And The Spectrum Group Online delivers just that. Nothing was overpromised. They know how to build a brand. They did what they said they’d do. They seamlessly blended technical SEO with user experience in order to get business.Dan Hartnett, President
Using a consultative approach, they dug into my business and built a marketing strategy that worked within my budget constraints and need for ROI. They helped prioritize projects — keeping a keen eye of resources and timeframes. They work together to collaborate great ideas and are willing to teach everything they do.
In working with them I had many aha moments. I appreciated that they used data and analysis as a basis for their recommendations; they then creatively executed a website redesign, SEO strategy with keyword research and link building, revamped PPC campaigns, and delivered a content marketing strategy. I think of Spectrum as the secret sauce for digital marketing, helping companies grow and thrive. They are ethical, smart and strategic.
I knew I had to update my website to leverage my online presence, but frankly, the task seemed daunting and was low on the priory scale because my business was growing and I felt like I couldn’t devote the time needed. Because my brand is “me” I was also very concerned about who would help me do that. After considering several options, I chose the Spectrum Group and the feedback on my new site has been amazing. I’m very proud of my website because it’s an accurate portrayal of who I am and what I do and is visually impactful. The site conveys my sense of style as well as the services I provide.
The Spectrum Group took the time to really get to know me and my company. They adapted their process to fit my personality and website needs. I appreciated their collaborative approach, giving me the opportunity to really participate (and have fun) in the creation of the new site. Because of that I felt comfortable giving them free reign in designing most of the critical aspects that now define my online presence.
Each member of the Spectrum team is a subject matter expert; I knew I was in very capable and caring hands from the start. They are truly a synergistic team, delivering what they promised when they promised within the budget we established. I’m thrilled with the end result. Thank you, Spectrum!
Minda Cutcher – mindacutcher.com
In the past we approached online marketing in a haphazard way. With Massimo and Alyson, I believe we’re more strategic and going about it in the right way. We’ve received a lot of positive feedback on our site, and we’ve closed business as a result. ROI is important, but I also value that they are efficient, attentive and very personable. What I like best about The Spectrum Group is that they don’t speak geek. I’ve been in business a long time, and I’m interested in the big picture. Using the internet for business development is now the norm. I believe we’re taking advantage of that, and their work has been instrumental in that endeavor.
Dan Hanley – hanleylaw.com
The Spectrum Group created a solid foundation for our online presence, one that is generating results — both phone calls and legitimate email inquiries. We’re building on that foundation, where I’m confident we’re measuring the right things. I’m also more confident about the content we add to the site. Not only is it useful for current and potential clients, but we’re taking advantage of SEO and content marketing opportunities.
Sean Hanley – hanleylaw.com
Valley Home Builders
When we decided to convert our website to WordPress and integrate it with HubSpot, it was clear that The Spectrum Group brought a lot of expertise to the table. They were responsive, attentive to detail, and executed the re-branding, the conversion, and timeliness of the launch flawlessly. Massimo delivered our beautifully redesigned website ahead of schedule, and exceeded our expectations in every way. We’re very proud of our site and get great feedback about it. The new home page attracts longer “hang time” with visitors and really showcases our work in the style we wanted to convey to our potential clients.
It is an added benefit that Massimo understands all the technical aspects of WordPress. When we had an integration issue with the HubSpot API, he took the lead and spoke directly the the Hubspot engineers to resolve the issue on the first try. This type of support is all part of our Spectrum Group service agreement and I appreciate that I didn’t have to drive the resolution myself. Throughout the process I was confident that The Spectrum Group knew what to do, where to get the answers, and how to make a better experience for my customers. They did what they said they would do and delivered the results they promised.
Our website is inherently stable, and I don’t worry about back-ups and maintenance. It’s great to know that The Spectrum Group is responsible for these important tasks and that I can count on them to protect our information with integrity. This time-saving aspect of our business relationship allows me to focus on my main job, marketing our business.
Deborah Vatani – valleyhomebuilders.com
Working with The Spectrum Group was a very positive experience. I was most impressed with the level of research they did before our website redesign project even started. Listening carefully to what I was trying to achieve, they beautifully distilled my vision into the design as well as the site’s functionality. They were able to quickly get to the crux of what we wanted to achieve and integrated that visually.
Always encouraging, I appreciated their patience in translating the technical aspects in a way that I could understand. The systems they have in place demonstrated a mindfulness and thoroughness in their work; it was very helpful to have procedures and to-do lists to stay on track. Throughout the project, I felt well cared for and their attention to detail really shows. I am truly thrilled with the end result.
Katie Ritchey – Executive Director, Deborah’s Palm
Intero Real Estate Services
Alyson Harrold of The Spectrum Group opened my eyes to the concept of branding. Previously, I simply focused on doing an outstanding job for my clients with hopes they would be pleased and refer me to others. I still do this, but Alyson, who brings an avenue of experience in several facets of marketing, helped me to determine—through client inquiries—what sets me apart from others, or what she refers to as my “special sauce.” I didn’t know what my special sauce was until Alyson interviewed several of my clients in great detail. In the process, she drew out lots of terrific feedback and then compared notes between different client interviews to find the overlap. In the end, I had a clear understanding of what aspects of my service my clients most appreciated and sought out. With this information, I’ve been able to more efficiently target my marketing dollars to the kinds of clients I want to serve.
In my case, Alyson’s deliverable was a very high production value video featuring testimonials from my clients. In producing the video, she collaborated exceedingly well with the cinematographer and asked specific, detailed questions of my clients while they were on camera. By referring to her notes from her preliminary interviews she was able to capture the messaging we were after. The result is a stunning video piece that I’m proud to display on my website and in social media. Many of my new clients note that they watched the video prior to calling me, and that it was a key factor in their decision to work with me. I can’t thank Alyson enough for bringing all her skills to bear on this project and for helping me better understand my clients and how to best serve them. Thank you, Spectrum Group!
Terel Beppu, Real Estate Agent, Intero
UC Berkeley Extension Student
Massimo and Alyson’s class was a career changer for me. Their understanding of SEO is unparalleled and the integrity of their practices is valuable. If you follow Alyson and Massimo’s instruction, you will be on the right path.
Massimo and Alyson are outstanding instructors! Not only do they understand SEO inside and out but they follow white hat practices and operate with integrity. What makes this course especially valuable is that there are two of them to represent both the content and technical aspects of SEO. Wading through the troves of information about SEO is really difficult. Massimo and Alyson shoot it to you straight and teach you everything you need to know. Taking this class changed my career.
Lauren Carter, Digital Marketer