We’re so glad you’re here, reading about how The Spectrum Group Online is different. The digital marketing industry is crowded with firms hawking a variety of services. Yet many don’t walk their talk, use disreputable practices, provide limited services or offer shallow expertise. We understand that brand reputation is built over time, evidenced by diligent, ethical and client-focused work. That’s how we’re building our business. And, that’s the kind of clientele we serve. We hope you agree. If so, read on…
Why We’re Different
Data Control. Our agency is built on transparency and integrity. That’s why we believe all the data used to manage and optimize your online marketing belongs to you, the client. We don’t use a black box that only we have access. We don’t create proprietary technologies designed to hold our clients as hostages. All the tools and systems we recommend are owned and paid by you, the client. We can also work closely with your IT department to maintain and support security protocols.
“Remain in control of your data and accounts at all times.”
Educate & Measure. Another difference is our ability to educate and train our clients on how to manage their online marketing efforts. Why? Because by increasing their knowledge and understanding of what we do, they better appreciate the time, effort and skill required to produce results. That’s the difference between a vendor and strategic partner.
“Partner with an agency that supports you every step of the way.”
Strategic Focus. We also believe our clients’ needs evolve over time. Many online marketing agencies focus on one particular area such as website design, SEO or PPC. Yet, we’ve found that our clients need more than one-hit wonders. They need a strategic partner who understands all the various digital marketing components and can move seamlessly between them.
“Receive seamless management across your digital marketing channels.”
Flexible Retainers. That’s also why our online marketing pricing is based on a retainer model. Besides no billing surprises, it enables your digital marketing efforts to build and work together. With consistency, your online presence will generate leads, convert visitors, drive online sales and ultimately increase revenue.
“Feel confident in how you’re spending marketing resources.”
How We Do It
The Spectrum Group Online only uses White Hat SEO techniques. But what does that mean? Many online marketers try to cheat the system, manipulating search engines and using other tactics that don’t put the human component first. Our approach is simple in theory, yet complex in execution.
First, design a website that’s a stable, fast, accessible, and attractive hub to your online presence. Second, consistently publish relevant and optimized content that your specific target market is interested in consuming. Third, be diligent in gathering an audience through offline and online networking. Lastly, refine your lead generation and conversion efforts to drive revenue.
That’s our recipe for success. We’d love the opportunity to help your business.
Photo credit top: Joost Bakker
Photo credit top: Ardonik