Analytics Audit

Ensure your analytics accurately measure what counts so you make well-informed marketing decisions.

Start with an audit
Google Analytics SEO Paid Ads Area of Service

An Analytics Audit Starting at $2000

A Google Analytics audit is essential to ensure that your marketing channels are tracked accurately. It helps identify any discrepancies in data reporting and offers insights into how visitor actions and key events like form submissions are monitored. The audit assesses the effectiveness of current tracking and pinpoints areas for improved measurement. This process is crucial for enhancing the precision of your data collection and helping you refine your marketing strategies effectively.

Know Your Audience

Take advantage of customer attributes, behaviors & data across marketing channels.

Share Custom
Dashboards

Use a comprehensive, visual dashboard to collaborate across teams.

Data-Influenced Decision Making

Invest marketing dollars wisely using conversion & user performance data.

Connect Marketing
with Sales

Tap into user engagements that drive engagement, conversions & revenue growth.

The Benefits of an Analytics Audit

  • Verify Accuracy – ensure all your marketing channels are accurately tracked so you can rely on data for strategic decisions.
  • Confirm Key Metrics – Eliminate discrepancies and identify key performance indicators specific to your business goals.
  • Establish Benchmarks – Pinpoint areas for improvement so you can create detailed analyses of search performance and user interactions over time.

Areas of Focus

The Analytics audit reviews the configuration and integration of systems such as Google Analytics, Google Search Console, Google Tag Manager, Google Ads, Microsoft Ads, Email Service Providers (e.g., MailChimp, ConstantContact), and CRMs (e.g., Hubspot). The audit will focus on:

  • Review Google Analytics account settings and connections
  • Confirm user actions (e.g., contact forms, newsletter signups, downloads) are tracked and configured
  • Inspect the Google Search Console connection to your website
  • Identify missing tracking opportunities
  • Create a detailed action list to improve account configuration, connections, and reports

Choose an Experienced Analytics Agency

We believe in transparency on the Web. That’s why our Web Analytics services don’t rely upon proprietary systems that keep you in the dark. We believe all the data used to manage and optimize your online marketing belongs to you. With our Analytics audit, you’ll have a firm understanding of what data you should track to measure your marketing performance over time.

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Frequently Asked Questions

Can I use Google Analytics for free?

Absolutely, Google Analytics offers a free version that allows you to access fundamental analytics insights for your website’s performance. It’s a valuable tool for understanding visitor behavior, traffic sources, and other essential metrics without cost.

Can Google Analytics track everything?

While Google Analytics is robust, it doesn’t track everything. It primarily focuses on website interactions, such as page views, clicks, and user behavior on your site. It doesn’t capture personal information, ensuring privacy compliance.

How does Google Analytics collect data?

Google Analytics collects data through a small code, usually JavaScript, embedded on your website’s pages. This code tracks user interactions, such as clicks and page views, sending this data to Google Analytics for analysis. It helps you understand how visitors engage with your site.

How secure is Google Analytics?

Google Analytics is generally secure and follows industry standards for data protection. However, it’s crucial to implement security best practices, such as using secure connections (HTTPS) and complying with data privacy regulations, to enhance the overall security of your analytics data.

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What Our Clients Say

  • Ethical, Smart and Strategic.

    Transparency in digital marketing is a rare thing. And The Spectrum Group Online delivers just that. Nothing was overpromised. They know how to build a brand. They did what they said they’d do. They seamlessly blended technical SEO with user experience in order to get business. Using a consultative approach, they dug into my business and built a marketing strategy that worked within my budget constraints and need for ROI. They helped prioritize projects — keeping a keen eye of resources and timeframes. They work together to collaborate great ideas and are willing to teach everything they do. They are ethical, smart and strategic.
    Dan Hartnett
    President of Sergeant Shredder

  • Smart, Driven & Relentless

    The team at Spectrum Group is smart, driven and relentless. They are true partners that work diligently with us on our digital journey. The Spectrum Group successfully coached us on SEO. Massimo and Alyson are a delight to work with; the McRoskey team appreciates their best-in-class thinking presented with a strong sense of humor and joy.
    Robin McRoskey
    CEO of McRoskey Mattress

  • They Are Amazing!

    When I hired Spectrum Group, I didn’t know very much about SEO. With our very small budget, Alyson and Massimo provided United Way with a “mini-audit” as well as a 101 training and deep dive on our website. The results were great! The audit was very helpful, but more importantly, the training and deep dive not only gave us information, it raised our entire team’s capacity on SEO. Now, we are able to tackle the challenges of SEO on our own. I feel like the information and training Spectrum gave us truly helped us. Every dollar was stretched and every piece of information was relevant. Alyson and Massimo are super knowledgeable but also possess the uncommon trait of being able to explain complicated technical information. If you want to know about SEO, they are amazing!
    Beth Trimarco
    Marketing Director of United Way Bay Area

  • Very Pleasant!

    Alyson conducted an audit of our SEO for United Way of the Bay Area’s website. After her analysis of the current state of our site, she presented the results in an easy to understand format. This allowed us to create a phased plan of action. She focused on helping us shape our current authentic content to better communicate our message and organize our site a little bit better. There were simple things we did upon her advice such as combine our site and our blog into one WordPress installation. We are already seeing an increase in traffic as a result of her findings. In addition, she is a very pleasant and a fun person to work with!
    Lind Shum
    Art Director of United Way Bay Area