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Spectrum Group Online

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  • Services
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    • SEO
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    • WordPress Websites
  • Pricing
  • About
    • Our Difference
    • Who We Are
    • Client Testimonials
    • Case Studies
    • Certifications
    • Contact Us
  • Resources
    • Blog
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    • Tools We Use
  • Free Strategy Call

Become the Clear Choice
in AI Fueled Search

Stand out as a trusted source to search engines & AI tools.

Get Your Schema Strategy
1. SEO Audit
2. Local SEO
3. Schema SEO
4. Content Marketing
Home » Digital Marketing Services » SEO Services » Schema SEO

Getting Outshined in AI-Powered Search?

Ranking alone won’t win. Competitors use schema to feed search engines and AI, earning rich results, like star ratings, FAQs, and event listings that inspire trust. Without it, your presence looks plain and incomplete, and B2B buyers move on. Schema SEO makes your authority undeniable.

Turn Schema Markup Into Your Competitive Advantage

Schema acts as a translator between your business and AI-powered search. Instead of relying on keywords alone, it structures your data into a story of expertise, making your brand the clear choice in a crowded marketplace.

Win More Clicks with Rich Snippets

Stand out in results with star ratings, FAQs, and event details that grab attention, and attract qualified B2B buyers to your site instead of your competitor’s.

Build a Strong Brand Signal

Define your business clearly for search engines and AI tools: your leadership, your products, services, and structure. No confusion, just credibility.

Showcase Expertise & Authority

Highlight your company experts, awards, and case studies so search engines and AI recognize your company as a trusted industry leader.

Secure a Sustainable Edge

Most competitors stop at keywords. Schema markup gives you a deeper, harder-to-replicate advantage that keeps you visible and trusted long term.

Future-Proof Your Brand For AI-Driven Search

Search is evolving fast. AI-powered engines and tools don’t just scan keywords. They evaluate context, relationships, and authority to deliver direct answers. Without a clear structure, your brand risks being overlooked, misinterpreted, or excluded altogether.

Schema markup is the bridge. Think of it as a cheat sheet for AI, spelling out exactly who you are, what you do, and why you’re a trusted authority in your field.

With Schema, you control how your brand shows up online. You’re not just visible, you’re recognized as a reliable source that B2B buyers trust when making decisions.

Schema SEO Delivers B2B Success

After implementing a targeted Schema SEO strategy, a B2B client achieved an 89% increase in organic impressions and a 59% lift in click-through rates, proof of how structured data can turn visibility into real growth.

By marking up your most important pages, services, case studies, and team bios you create a clear, data-driven connection between your expertise and your buyers’ needs. The result isn’t just more traffic it’s the right audience: decision-makers who recognize your authority and are ready to engage.

Partner With a Data-Driven SEO Agency

Want to stand out in B2B online searches? We’re SEO experts who use schema marketing to make search engines understand your business better so you connect with the right people who want what you offer. When you partner with us, we use data to drive results.

Testimonials

5.0

“Spectrum Group Online delivered a high-quality website that captivates users. Their commitment to designing an intuitive UI/UX and polished web content helps generate sales.”

– Marketing Manager, Garratt Callahan

5.0

“First, they helped us get a handle of our Google Analytics accounts and developing additional dashboards for us. With our current set up, we didn’t have visibility into user flow between our sites. They associated all our sites and accounts with each other to achieve that visibility. Once they applied some new analytics goals to our accounts, they set up new dashboards for our departments.”

– Director of Program Marketing & Technology, Haas School of Business

5.0

“We had no digital strategy in the US before we began working with Spectrum Group. Since we’ve started working with them, we’ve improved our brand awareness and engagement in the US market. We’ve increased qualified leads in the US from our website and Google Ads by 30%. The PPC work that Spectrum Group has provided improved our website’s Google ranking — we’re thinking about launching that same strategy in Europe because it did so well in the US.”

– Manager, Global Marketing & Communications, Fedegari Group

5.0

“In working with them I had many aha moments. I appreciated that they used data and analysis as a basis for their recommendations; they then creatively executed a website redesign, SEO strategy with keyword research and link building, revamped PPC campaigns, and delivered a content marketing strategy. I think of Spectrum as the secret sauce for digital marketing, helping companies grow and thrive. They are ethical, smart and strategic.”

– Dan Hartnett, President of Sergeant Shredder

Frequently Asked
Questions

How does Google decide who gets a knowledge panel?

When your company gains enough authority, the panel will appear for queries related to your brand. Wikipedia is one example of an authoritative site which Google gets information from. You can link your pages to appropriate Wiki pages using the SameAs tag through schema. If your Google knowledge panel is still not showing, a schema marketing strategy combined with other marketing techniques is one way to go.

How do I add a schema to my local business?

Local business schema markup uses JSON-LD code using any schema markup builder like SchemaApp. If you have a physical address, you can use the LocalBusiness tag but for eCommerce businesses and brands, using the Organization tag is a better option. There are even subtypes to the Organization tag, from Airlines to Medical Organizations and Corporations.

Is schema important for SEO?


Yes, schema is essential for SEO since it helps the search engine get more information about your website. When web crawlers understand the context and category of your pages, the search engine can display them on search results in the form of FAQs, knowledge panels, and other rich snippets.

What are rich snippets & how do you get it?

There are many types of rich snippets such as paragraphs, tables, lists, and videos. Also called “rich cards,” these listings above other organic results and achieve high click-through rates. Google acquires this information by extracting structured data markup (also called schema) from your website. It analyzes this data to generate relevant rich snippets, like recipe or review snippets, which are displayed in the search engine results pages.

What’s your biggest marketing challenge right now?

Get real-world consulting without a high-pressure sales pitch.

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A One-Time Investment in Your Authority

Our Schema SEO service is a one-time project to build a deep, comprehensive layer of authority for your brand. The investment is based on the size and complexity of your website and services.

One-time Schema SEO projects start at $2,000.

Get your custom schema strategy and a detailed quote.

Ready To Stand Out As An Industry Leader?

Start with a clear plan.

A Schema markup strategy differentiates your brand, builds deeper trust with search engines and AI tools, and wins you the clicks that turn into qualified buyers.

Get Your Schema Strategy Today

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Spectrum Group Online

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[email protected]
(408) 675-0330
San Jose, CA 95129

Founded by Massimo Paolini and Alyson Harrold in 2011

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