Stop Wasting Your Marketing Budget.
Start Seeing Results.
Finally, a digital marketing agency that proves ROI and gives you control.
Does Your Digital Marketing Feel Like Guesswork?
Are you investing in marketing but struggling to see results? Is website visibility growing, but not driving qualified leads? It’s frustrating to spend money on strategies that don’t provide clear, measurable returns. It’s time to make a change.
Marketing That Delivers Clarity and Customers.
Your Complete Growth Engine
Testimonials
5.0
“Spectrum Group Online delivered a high-quality website that captivates users. Their commitment to designing an intuitive UI/UX and polished web content helps generate sales.”
– Marketing Manager, Garratt Callahan
5.0
“First, they helped us get a handle of our Google Analytics accounts and developing additional dashboards for us. With our current set up, we didn’t have visibility into user flow between our sites. They associated all our sites and accounts with each other to achieve that visibility. Once they applied some new analytics goals to our accounts, they set up new dashboards for our departments.”
– Director of Program Marketing & Technology, Haas School of Business
5.0
“We had no digital strategy in the US before we began working with Spectrum Group. Since we’ve started working with them, we’ve improved our brand awareness and engagement in the US market. We’ve increased qualified leads in the US from our website and Google Ads by 30%. The PPC work that Spectrum Group has provided improved our website’s Google ranking — we’re thinking about launching that same strategy in Europe because it did so well in the US.”
– Manager, Global Marketing & Communications, Fedegari Group
5.0
“In working with them I had many aha moments. I appreciated that they used data and analysis as a basis for their recommendations; they then creatively executed a website redesign, SEO strategy with keyword research and link building, revamped PPC campaigns, and delivered a content marketing strategy. I think of Spectrum as the secret sauce for digital marketing, helping companies grow and thrive. They are ethical, smart and strategic.”
– Dan Hartnett, President of Sergeant Shredder
Work With a Strategic Partner Not a Vendor.
✅ Flexible & Transparent Retainers: No black-box pricing. You get a predictable monthly budget with the flexibility to adapt to your changing business needs.
✅ Total Data Ownership: You own and control all your accounts and marketing data. We believe in transparency, not vendor lock-in.
✅ Be Empowered: Understand what we’re doing and why it works, so that you become a smarter marketer.
✅ Driven by Integrity: Founded in 2011, our growth is built on ethical practices and a relentless focus on our clients’ success.
Frequently Asked
Questions
How is Spectrum Group Online different from other digital marketing agencies?
Our reputation is built on providing diligent, ethical, and client-focused work using four principles. 1) Our clients retain control of their data and their accounts. We don’t create proprietary technologies that hold a client hostage. 2) Measure everything within reason. When clients have reliable data, they can make informed decisions. 3) Success is created by all digital marketing channels working together. Clients appreciate our strategic as well as hands-on technical focus. 4) Together we’ll build a plan based on your goals and budget. Once we establish how your monthly retainer is structured, we manage our time so there are no billing surprises.
What services do you provide?
We are a data-driven digital marketing agency that provides SEO, SEM, content marketing, WordPress websites, and more. We use ethical, transparent, and sustainable marketing practices to help our clients achieve their goals.
How long has your agency been in business?
The Spectrum Group Online was started in 2011 by Alyson Harrold and Massimo Paolini. Prior to forming the agency, each ran their own marketing consulting businesses. The agency has grown over the years, adding team members and capabilities to serve its clientele.
What industries do you specialize in?
Spectrum Group has helped all types of businesses across a variety of industries, from direct-to-consumer (B2C) luxury goods to B2B SaaS software. Since most of our clients sell nationally and internationally, we don’t focus on any one particular industry. One area in which we have deep experience is the complex B2B customer journey.
What’s the first step in working with you?
Data is essential to our work together, especially for SEO and SEM. If you already have Google Analytics collecting data, we start with an account audit to ensure settings (e.g., event tracking, sales funnel) are configured correctly. If you don’t have analytics set up, we’ll install and configure your account. We also have other initial audits for SEO, Google Ads, and social ads so we can make sure you have a stable foundation to build upon.
What’s your biggest marketing challenge right now?
Get real-world consulting without a high-pressure sales pitch.
