Download Google Analytics eBook
Maximize Your Google Analytics
Are you managing your data effectively on Google Analytics? This eBook specifically helps CEOs, CMOs, and marketing managers maximize the use of GA, along with adjusting to the new changes brought by GA4.
In this eBook, you’ll learn
- The many benefits of using web analytics
- What to prioritize during setup
- How to measure conversions from various marketing channels
- Which metrics should be on your performance dashboard
- A glossary of terms used in Web Analytics and a management checklist
What’s Inside?
Here’s an excerpt from the Google Analytics eBook:
Use an Attribution Model – Give credit for any conversion that engaged with your ads or website using an attribution model. Google understands how important it is for marketers to understand their customer’s journey, and Analytics helps with that. When done right, you have a data point for every action made by a user.
Make Use of Segments – Segments let you choose specific criteria – dimensions, metrics, or even visit data – to compare to your website performance. It’s like creating reports within reports.
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