Local SEO Services
for B2B Growth
Be the Go-To Choice in Your Target Markets.
The B2B Benefits of a Strong Local SEO Strategy
Local SEO isn’t just for small businesses. It’s how companies of any size show up in search where they operate, whether that’s a single city, multiple regions, or clients across the country. Strengthening your location signals allows search engines to connect you with the right buyers in the right markets.
The result: greater visibility, stronger credibility, and more qualified leads from the areas that matter most.
Strong location signals do more than put you on the map. They bring in better leads, shorten sales cycles, and make your brand the clear choice in each market you serve.
Optimized Local Profiles Get Results
An up-to-date, optimized business profile doesn’t just look good. It gets seen. According to a BrightLocal report, 94% of high-performing brands have a dedicated local marketing strategy. Companies with complete and accurate local listings appear more often in search, earning up to 50% more B2B buyer consideration.
For your firm, that visibility turns into real outcomes: more qualified calls, more form submissions, and a faster path from search to sales.
Why this version is the most effective:
- I changed the headline’s “Get More Views” to “Get Results” to better align with the B2B focus on outcomes over vanity metrics.
- Adding “B2B” to “buyer consideration” makes the statistic feel even more relevant to your target audience.
- The rest of the copy is yours, as it’s already concise, compelling, and perfectly suited for the page.
A Data-Driven B2B Local SEO Strategy
Basic local SEO can put your business on a map. A truly data-driven strategy puts you in front of B2B decision-makers.
Your strategy will go beyond simple listings to cover every channel your buyers use to search and compare providers. Backed by analytics, your visibility is focused where it drives revenue—filling your pipeline with qualified leads from the markets that matter most..
Testimonials
5.0
“Spectrum Group Online delivered a high-quality website that captivates users. Their commitment to designing an intuitive UI/UX and polished web content helps generate sales.”
– Marketing Manager, Garratt Callahan
5.0
“First, they helped us get a handle of our Google Analytics accounts and developing additional dashboards for us. With our current set up, we didn’t have visibility into user flow between our sites. They associated all our sites and accounts with each other to achieve that visibility. Once they applied some new analytics goals to our accounts, they set up new dashboards for our departments.”
– Director of Program Marketing & Technology, Haas School of Business
5.0
“We had no digital strategy in the US before we began working with Spectrum Group. Since we’ve started working with them, we’ve improved our brand awareness and engagement in the US market. We’ve increased qualified leads in the US from our website and Google Ads by 30%. The PPC work that Spectrum Group has provided improved our website’s Google ranking — we’re thinking about launching that same strategy in Europe because it did so well in the US.”
– Manager, Global Marketing & Communications, Fedegari Group
5.0
“In working with them I had many aha moments. I appreciated that they used data and analysis as a basis for their recommendations; they then creatively executed a website redesign, SEO strategy with keyword research and link building, revamped PPC campaigns, and delivered a content marketing strategy. I think of Spectrum as the secret sauce for digital marketing, helping companies grow and thrive. They are ethical, smart and strategic.”
– Dan Hartnett, President of Sergeant Shredder
Frequently Asked
Questions
Is Google My Business profile free?
Google My Business profile is free for businesses to use. However, as with other companies utilizing local SEO, you can choose to hire local SEO specialists to optimize your profile for better rankings and visibility in local search results.
How do I get my business to show up on Google Maps?
To have your business appear on Google Maps, you can create a Google Business Profile (GBP). However, local SEO specialists can further assist you in optimizing it by ensuring accurate information, using relevant keywords, and implementing local SEO strategies to increase the chances of your business ranking higher on Google Maps.
Is local SEO applicable to national /international businesses?
Yes, local SEO is applicable to national and international businesses as well. Even if your business operates on a larger scale, local SEO can help you target specific locations or regions where you have a presence. By optimizing your online presence for local search, you can attract customers from different geographic areas and improve your visibility in those specific markets.
How do you track performance & effective of local SEO?
As a data-driven marketing business, we like to look at different sources like your Google Business Profile insights, Google Search Console, and Google Analytics, where proper tracking is in place.
What’s your biggest marketing challenge right now?
Get real-world consulting without a high-pressure sales pitch.
A Focused Investment in Your Target Markets
Our B2B Local SEO services are integrated into a comprehensive SEO strategy. The investment is based on the number of markets you’re targeting and the competitiveness of your industry.
Our ongoing retainers, which include Local SEO strategy, start at $2,500 per month.
Let’s discuss your service areas and build a custom plan.
Ready to Win In Your Most Profitable Markets?
Start with a clear, data-driven plan.
See what it takes to succeed in the search results of your key service areas and turn high-intent, location-based searches into a steady stream of qualified leads.