SEO Audit Starting at $2000
In today’s digital world, a strong online presence is key to business success. SEO helps your website get discovered by potential customers actively searching for your products and services. Our SEO audit acts as a scan, uncovering areas for improvement and providing a clear roadmap to improve your online visibility.
The Benefits of an SEO Audit
- Increase Qualified Traffic – by figuring out how to improve search visibility with insights around targeted keywords, how you stack up against competitors, and technical issues hindering your website’s performance.
- Address User Experience Issues – by uncovering hurdles for user engagement and desired conversions.
- Maximize Growth – by creating an SEO roadmap that will aid in growing sustainable growth over time.
3 Focus Areas
To provide an SEO roadmap, our SEO audit dives into these three areas:
Technical SEO
The technical SEO portion of the audit analyzes your website, focusing on elements such as site structure, page speed, crawlability, and mobile-friendliness. These technical aspects emphasize optimization for search engines, such as:
- SEO On-Page
- Status Codes
- Indexation Rate and Crawlability
- Duplicated Content
- Core Web Vitals and Mobile Friendliness
- Sitemap and Canonicalization
Content SEO & Topic Clusters
The Content SEO & Topic Clusters audit checks your website’s content and how well it connects with your desired audience. It looks at keywords, how your content links together, and how you use topic clusters. This helps you improve your search engine ranking by making your site more relevant to people’s searches, including:
- Low Content Identification
- Engagement Rate
- Content Performance
- Keyword Research (up to 50 search phrases)
- Keyword Gap Analysis
- Topic Cluster Creation
Benchmarking & SEO Competitor Analysis
The Benchmarking & SEO Competitors Analysis looks at how your website stacks up to your competition The analysis covers highlights such as position tracking, keyword gaps, backlinks, and content performance. This report maps your competition, helping you identify your strengths and opportunities.
- Researching your top 3 competitors (add more competitors, $299 each)
- Selecting the top 3 most relevant to organic searches
- Analyzing the top 3 competitors that are most fitting in search
Technical SEO
Content SEO & Topic Clusters
Benchmarking & SEO Competitor Analysis
Choose a Certified SEO Agency
We believe in transparency on the Web. That’s why our White Hat SEO services and audits don’t rely upon proprietary systems that keep you in the dark. By following search engine guidelines and ethical practices, we help you optimize user-centric content that performs in organic search and use data to measure your SEO performance over time. The best place to start is with an SEO audit to create a roadmap so you can measure improvements over time.
Testimonials
5.0
“Spectrum Group Online delivered a high-quality website that captivates users. Their commitment to designing an intuitive UI/UX and polished web content helps generate sales.”
– Marketing Manager, Garratt Callahan
5.0
“First, they helped us get a handle of our Google Analytics accounts and developing additional dashboards for us. With our current set up, we didn’t have visibility into user flow between our sites. They associated all our sites and accounts with each other to achieve that visibility. Once they applied some new analytics goals to our accounts, they set up new dashboards for our departments.”
– Director of Program Marketing & Technology, Haas School of Business
5.0
“We had no digital strategy in the US before we began working with Spectrum Group. Since we’ve started working with them, we’ve improved our brand awareness and engagement in the US market. We’ve increased qualified leads in the US from our website and Google Ads by 30%. The PPC work that Spectrum Group has provided improved our website’s Google ranking — we’re thinking about launching that same strategy in Europe because it did so well in the US.”
– Manager, Global Marketing & Communications, Fedegari Group
5.0
“In working with them I had many aha moments. I appreciated that they used data and analysis as a basis for their recommendations; they then creatively executed a website redesign, SEO strategy with keyword research and link building, revamped PPC campaigns, and delivered a content marketing strategy. I think of Spectrum as the secret sauce for digital marketing, helping companies grow and thrive. They are ethical, smart and strategic.”
– Dan Hartnett, President of Sergeant Shredder
Frequently Asked
Questions
How long does it take to audit a site?
The amount of time needed to complete an SEO audit depends on the size and complexity of your website. Once we agree to work together, we’ll determine how best to tackle your audit, focusing on providing the most actionable insights.
How often should audits take place?
An audit is an excellent place to start an engagement. The frequency of ongoing audits depends on how often the website is updated as well as other performance metrics. Audits can be run monthly, quarterly, or even yearly. By keeping track of your website’s performance over time, you can adjust your SEO strategy accordingly.
How important is SEO?
SEO is an important digital marketing strategy for business growth. SEO improves a website’s visibility to customers looking to find and buy all types of products and services.
Which audit is best for my website?
During an initial meeting, we’ll learn more about your website and business needs. Together we’ll determine which audit will provide the most valuable and actionable insights based on your marketing goals.
What’s your biggest marketing challenge right now?
Get real-world consulting without a high-pressure sales pitch.
Decisions Made With Data. Results Delivered With Integrity
