SEO Audit

Detect website issues and optimize for improved search engine visibility with an SEO audit.

Start with an audit
Google Analytics SEO Paid Ads Area of Service

SEO Audit Starting at $2000

In today’s digital world, a strong online presence is key to business success. SEO helps your website get discovered by potential customers actively searching for your products and services. Our SEO audit acts as a scan, uncovering areas for improvement and providing a clear roadmap to improve your online visibility.

Uncover SEO Opportunities

Identify pages that need updated content and optimization improvements

Detect Problems with UI/UX

Improve user experience and accessibility so it’s easier for visitors to take action

Avoid Costly
SEO Mistakes

Fix dated SEO practices that can hurt your organic rankings and performance

Create an SEO Action Plan

Prioritize audit findings and get support on fixing your most pressing issues

The Benefits of an SEO Audit

  • Increase Qualified Traffic – by figuring out how to improve search visibility with insights around targeted keywords, how you stack up against competitors, and technical issues hindering your website’s performance.
  • Address User Experience Issues – by uncovering hurdles for user engagement and desired conversions.
  • Maximize Growth – by creating an SEO roadmap that will aid in growing sustainable growth over time.

3 Focus Areas

To provide an SEO roadmap, our SEO audit dives into these three areas:

Technical SEO

The technical SEO portion of the audit analyzes your website, focusing on elements such as site structure, page speed, crawl ability, and mobile-friendliness. These technical aspects emphasize optimization for search engines, such as:

  • SEO On-Page
  • Status Codes
  • Indexation Rate and Crawlability
  • Duplicated Content
  • Core Web Vitals and Mobile Friendliness
  • Sitemap and Canonicalization

Content SEO & Topic Clusters

The Content SEO & Topic Clusters audit checks your website’s content and how well it connects with your desired audience. It looks at keywords, how your content links together, and how you use topic clusters. This helps you improve your search engine ranking by making your site more relevant to people’s searches, including:

  • Low Content Identification
  • Engagement Rate
  • Content Performance
  • Keyword Research (up to 50 search phrases)
  • Keyword Gap Analysis
  • Topic Cluster Creation

Benchmarking & SEO Competitor Analysis

The Benchmarking & SEO Competitors Analysis looks at how your website stacks up to your competition The analysis covers highlights such as position tracking, keyword gaps, backlinks, and content performance. This report maps your competition, helping you identify your strengths and opportunities.

  • Researching your top 3 competitors (add more competitors, $299 each)
  • Selecting the top 3 most relevant to organic searches
  • Analyzing the top 3 competitors that are most fitting in search

Benchmarking & SEO Competitor Analysis

The Benchmarking & SEO Competitors Analysis looks at how your website stacks up to your competition The analysis covers highlights such as position tracking, keyword gaps, backlinks, and content performance. This report maps your competition, helping you identify your strengths and opportunities.

  • Researching your top 3 competitors (add more competitors, $299 each)
  • Selecting the top 3 most relevant to organic searches
  • Analyzing the top 3 competitors that are most fitting in search

Choose an Experienced Analytics Agency

We believe in transparency on the Web. That’s why our Web Analytics services don’t rely upon proprietary systems that keep you in the dark. We believe all the data used to manage and optimize your online marketing belongs to you. With our Analytics audit, you’ll have a firm understanding of what data you should track to measure your marketing performance over time.

Book a Free Strategy Call

Frequently Asked Questions

How long does it take to audit a site?

The amount of time needed to complete an SEO audit depends on the size and complexity of your website. Once we agree to work together, we’ll determine how best to tackle your audit, focusing on providing the most actionable insights.

How often should audits take place?

An audit is an excellent place to start an engagement. The frequency of ongoing audits depends on how often the website is updated as well as other performance metrics. Audits can be run monthly, quarterly, or even yearly. By keeping track of your website’s performance over time, you can adjust your SEO strategy accordingly.

How important is SEO?

SEO is an important digital marketing strategy for business growth. SEO improves a website’s visibility to customers looking to find and buy all types of products and services.

Which audit is best for my website?

During an initial meeting, we’ll learn more about your website and business needs. Together we’ll determine which audit will provide the most valuable and actionable insights based on your marketing goals.

We’re Trusted by the Brands You Trust

Featured in

  • Spectrum Google Partner badge
  • Spectrum Microsoft Partnership badge
  • Spectrum and SEMRUSH Partnership badge
  • Spectrum earned Clutch 2024 Top Full Service Badge
  • Spectrum earned WPEngine preferred badge
  • Spectrum marketing strategy certified by Linkedin
  • Spectrum and Hotjar Partnership Badge
  • Spectrum and Cookiebot Certified Partner Badge
  • Spectrum earned best 2023 SEO agency in Sunnyvale 2023

What Our Clients Say

  • Ethical, Smart and Strategic.

    Transparency in digital marketing is a rare thing. And The Spectrum Group Online delivers just that. Nothing was overpromised. They know how to build a brand. They did what they said they’d do. They seamlessly blended technical SEO with user experience in order to get business. Using a consultative approach, they dug into my business and built a marketing strategy that worked within my budget constraints and need for ROI. They helped prioritize projects — keeping a keen eye of resources and timeframes. They work together to collaborate great ideas and are willing to teach everything they do. They are ethical, smart and strategic.
    Dan Hartnett
    President of Sergeant Shredder

  • Smart, Driven & Relentless

    The team at Spectrum Group is smart, driven and relentless. They are true partners that work diligently with us on our digital journey. The Spectrum Group successfully coached us on SEO. Massimo and Alyson are a delight to work with; the McRoskey team appreciates their best-in-class thinking presented with a strong sense of humor and joy.
    Robin McRoskey
    CEO of McRoskey Mattress

  • They Are Amazing!

    When I hired Spectrum Group, I didn’t know very much about SEO. With our very small budget, Alyson and Massimo provided United Way with a “mini-audit” as well as a 101 training and deep dive on our website. The results were great! The audit was very helpful, but more importantly, the training and deep dive not only gave us information, it raised our entire team’s capacity on SEO. Now, we are able to tackle the challenges of SEO on our own. I feel like the information and training Spectrum gave us truly helped us. Every dollar was stretched and every piece of information was relevant. Alyson and Massimo are super knowledgeable but also possess the uncommon trait of being able to explain complicated technical information. If you want to know about SEO, they are amazing!
    Beth Trimarco
    Marketing Director of United Way Bay Area

  • Very Pleasant!

    Alyson conducted an audit of our SEO for United Way of the Bay Area’s website. After her analysis of the current state of our site, she presented the results in an easy to understand format. This allowed us to create a phased plan of action. She focused on helping us shape our current authentic content to better communicate our message and organize our site a little bit better. There were simple things we did upon her advice such as combine our site and our blog into one WordPress installation. We are already seeing an increase in traffic as a result of her findings. In addition, she is a very pleasant and a fun person to work with!
    Lind Shum
    Art Director of United Way Bay Area