Create Content that Inspires Action
Unlock the potential of content marketing tailored specifically to your business needs. It’s about more than just adhering to SEO best practices. Our approach focuses on crafting content that not only aligns with your specific lead generation goals but also resonates directly with your audience. At the heart of our B2B content marketing services is the drive to foster meaningful engagement that propels your business forward, achieving desired outcomes and lead generation growth.
Aligned With Your Business Objectives
- Custom & Relevant Content. We specialize in creating industry-specific content that engages your B2B audience. Your content reinforces your brand’s credibility and is tailored to your unique requirements.
- Meaningful Engagement. Creating content for content’s sake is a waste of resources. Connect the dots between what you do and how your prospects search.
- Optimized for All Audiences. Your content has two audiences: humans and search engines. Optimization means speaking effectively to both. It means competing in organic search rankings and closing competitive gaps.
- Data-Driven Measurement. We use data gathered from a variety of sources — like Analytics, Search Console, and heatmaps — to measure how well your content engages and converts.
Content Marketing in All Shapes & Sizes
Your content marketing journey is more than publishing new content. It’s about crafting messages that engage your audience to take action. Our content creation process is centered around your audience and your business needs. Our SEO content services shift the priority from simply producing new web pages or blog posts. You receive content that’s optimized, structured, and enriched for organic search.
Clients value our partnership approach. We begin by gaining a deep understanding of your business, your audience, their challenges, and your solutions. Our B2B content marketing strategies are not only effective but also mindful of your budget constraints, ensuring we deliver value every step of the way.
Make Your Content Count
When you choose to work with us, we help you make content marketing decisions supported by real-time information. Web Analytics serves as the foundation for all your digital marketing efforts, including the content used for organic SEO as well as online advertising landing pages. Make every piece of content count. Contact us to see how we can enhance and measure your content marketing.
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Frequently Asked
Questions
Why is content important in marketing?
Content helps you communicate with your audience effectively. Engaging and valuable content informs, entertains, or solve problems for visitors on your site, building trust and credibility. This, in turn, can lead to increased brand awareness, customer loyalty, and ultimately, more sales or conversions.
Is your content AI-generated?
Although we do make use of AI-tools to create an initial draft of the content, it goes through a process of rewriting, proofreading, and a quality-check by human eyes before we consider it a final product. As good as AI can get in generating content, we adhere to Google’s guidelines towards content “by humans, for humans”.
What is good vs bad content marketing?
We consider good content marketing as centered around creating valuable, relevant, and engaging content that resonates with the target audience, providing useful information surrounding your product or service. It aims to build relationships, trust, and brand awareness.
On the other hand, bad content marketing may look like irrelevant, unhelpful, or overly promotional content that fails to connect with your target audience. This can lead to disinterest and negative perceptions of your brand.
Does your content marketing services include social media?
We consider social media as a separate marketing endeavor because it entails special skills and knowledge of the different social media platforms. If you are in need of someone to manage your soc med accounts, please schedule a meeting with us.
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Testimonials
5.0
“Spectrum Group Online delivered a high-quality website that captivates users. Their commitment to designing an intuitive UI/UX and polished web content helps generate sales.”
– Marketing Manager, Garratt Callahan
5.0
“First, they helped us get a handle of our Google Analytics accounts and developing additional dashboards for us. With our current set up, we didn’t have visibility into user flow between our sites. They associated all our sites and accounts with each other to achieve that visibility. Once they applied some new analytics goals to our accounts, they set up new dashboards for our departments.”
– Director of Program Marketing & Technology, Haas School of Business
5.0
“We had no digital strategy in the US before we began working with Spectrum Group. Since we’ve started working with them, we’ve improved our brand awareness and engagement in the US market. We’ve increased qualified leads in the US from our website and Google Ads by 30%. The PPC work that Spectrum Group has provided improved our website’s Google ranking — we’re thinking about launching that same strategy in Europe because it did so well in the US.”
– Manager, Global Marketing & Communications, Fedegari Group
5.0
“In working with them I had many aha moments. I appreciated that they used data and analysis as a basis for their recommendations; they then creatively executed a website redesign, SEO strategy with keyword research and link building, revamped PPC campaigns, and delivered a content marketing strategy. I think of Spectrum as the secret sauce for digital marketing, helping companies grow and thrive. They are ethical, smart and strategic.”
– Dan Hartnett, President of Sergeant Shredder