Digital Marketing Services
We’re so glad you’re here, reading about The Spectrum Group Online. The digital marketing industry is crowded with firms hawking a variety of services. Yet many don’t walk their talk, use disreputable practices, provide limited services or offer shallow expertise. We understand that brand reputation is built over time, evidenced by diligent, ethical, and client-focused work. That’s how we’re building our business. And, that’s the kind of clientele we serve. We hope you agree. If so, read on…
Decisions Made With Data
Experience has shown us that a one-size-fits-all marketing strategy doesn’t fit all client needs. That’s why our services run the spectrum from WordPress website design and support, SEO, link management, lead generation through paid ads across multiple channels (SEM), to content marketing and social media management.
When you work with us, we start by ensuring transparency and visibility into your marketing data. By specializing in strategic insights via Web Analytics and other tools, we monitor and evaluate your online presence for overall health, competitive performance, and measured results.
Results Delivered With Integrity
You retain control of your data whether you grant us access or establish new accounts to work on your behalf. Many of us are also educators, so if you’re interested, we’ll teach you everything we do. Our recommendations are based on your Analytics data and years of real-world experience.
Founded by Alyson Harrold and Massimo Paolini in 2011, The Spectrum Group Online has grown on a foundation of ethical practices and transparent communication. The agency has expanded to a team of eight in Strategy, Analytics, Conversion Optimization, SEO, Link Building, Social Media, SEM (Google Ads, Bing, Facebook, etc), Content Marketing, and WordPress.
Google Analytics
Starting at $3,499
Access real-time dashboard to make confident marketing decisions.
Pay Per Click
Starting at $2,499
Expand your brand’s reach through targeted & optimized paid ads.
WordPress
Starting at $1,499
Create a beautiful & mobile-friendly website that showcases your brand.
Content Marketing
Starting at $1,499
Inspire your prospects to take action with optimized web content.
Advanced SEO
Starting at $2,499
Leverage strategies that get attention in organic search.
Local SEO
Starting at $3,999
Capture local, national, or international visibility.
What You Can Expect
Education & Measurement. Another difference is our ability to educate and train our clients on how to manage their online marketing efforts. Why? Because by increasing their knowledge and understanding of what we do, they better appreciate the time, effort, and skill required to produce results. That’s the difference between a vendor and a strategic partner.
Data Ownership. We believe marketing should have continuity, and that you should own all the data used to manage and optimize your online marketing. Success should not be held captive by your marketing partners. Therefore, we don’t create proprietary technologies designed to hold our clients as hostages. All the tools and systems we recommend are owned and paid for by you, the client. We can also work closely with your IT department to maintain and support security protocols.
Flexible Retainers. Manage your marketing efforts via a predictable monthly budget without losing the flexibility to meet the changing organizational needs. This enables your digital marketing efforts to build and work together. With consistency, your online presence will generate leads, convert visitors, drive online sales, and ultimately increase revenue.
Your Data-Driven Digital Marketing Partner
Optimize Your Online Presence
Decisions Made With Data. Results Delivered With Integrity
Frequently Asked
Questions
How is Spectrum Group Online different from other digital marketing agencies?
Our reputation is built on providing diligent, ethical, and client-focused work using four principles. 1) Our clients retain control of their data and their accounts. We don’t create proprietary technologies that hold a client hostage. 2) Measure everything within reason. When clients have reliable data, they can make informed decisions. 3) Success is created by all digital marketing channels working together. Clients appreciate our strategic as well as hands-on technical focus. 4) Together we’ll build a plan based on your goals and budget. Once we establish how your monthly retainer is structured, we manage our time so there are no billing surprises.
What services do you provide?
We are a data-driven digital marketing agency that provides SEO, SEM, content marketing, WordPress websites, and more. We use ethical, transparent, and sustainable marketing practices to help our clients achieve their goals.
How long has your agency been in business?
The Spectrum Group Online was started in 2011 by Alyson Harrold and Massimo Paolini. Prior to forming the agency, each ran their own marketing consulting businesses. The agency has grown over the years, adding team members and capabilities to serve its clientele.
What industries do you specialize in?
Spectrum Group has helped all types of businesses across a variety of industries, from direct-to-consumer (B2C) luxury goods to B2B SaaS software. Since most of our clients sell nationally and internationally, we don’t focus on any one particular industry. One area in which we have deep experience is the complex B2B customer journey.
What’s the first step in working with you?
Data is essential to our work together, especially for SEO and SEM. If you already have Google Analytics collecting data, we start with an account audit to ensure settings (e.g., event tracking, sales funnel) are configured correctly. If you don’t have analytics set up, we’ll install and configure your account. We also have other initial audits for SEO, Google Ads, and social ads so we can make sure you have a stable foundation to build upon.
What’s your biggest marketing challenge right now?
Get real-world consulting without a high-pressure sales pitch.
Testimonials
5.0
“Spectrum Group Online delivered a high-quality website that captivates users. Their commitment to designing an intuitive UI/UX and polished web content helps generate sales.”
– Marketing Manager, Garratt Callahan
5.0
“First, they helped us get a handle of our Google Analytics accounts and developing additional dashboards for us. With our current set up, we didn’t have visibility into user flow between our sites. They associated all our sites and accounts with each other to achieve that visibility. Once they applied some new analytics goals to our accounts, they set up new dashboards for our departments.”
– Director of Program Marketing & Technology, Haas School of Business
5.0
“We had no digital strategy in the US before we began working with Spectrum Group. Since we’ve started working with them, we’ve improved our brand awareness and engagement in the US market. We’ve increased qualified leads in the US from our website and Google Ads by 30%. The PPC work that Spectrum Group has provided improved our website’s Google ranking — we’re thinking about launching that same strategy in Europe because it did so well in the US.”
– Manager, Global Marketing & Communications, Fedegari Group
5.0
“In working with them I had many aha moments. I appreciated that they used data and analysis as a basis for their recommendations; they then creatively executed a website redesign, SEO strategy with keyword research and link building, revamped PPC campaigns, and delivered a content marketing strategy. I think of Spectrum as the secret sauce for digital marketing, helping companies grow and thrive. They are ethical, smart and strategic.”
– Dan Hartnett, President of Sergeant Shredder