Stop Wasting Your Marketing Budget.
Start Seeing Results.
Finally, a digital marketing agency that proves ROI and gives you control.
Does Your Digital Marketing Feel Like Guesswork?
Are you investing in marketing but struggling to see results? Is website visibility growing, but not driving qualified leads? It’s frustrating to spend money on strategies that don’t provide clear, measurable returns. It’s time to make a change.
Marketing That Delivers Clarity and Customers
Attract
Qualified Buyers
Instead of chasing cold leads, attract customers who are already searching for your solutions. This means higher-quality leads and a more efficient sales process for you.
Optimize for Leads
Your website will do more than just look good. It will be a tool that fuels growth. You’ll understand how users behave and turn more of your existing traffic into customers.
Gain Marketing Clarity
You’ll know exactly how your marketing dollars are performing. Your data-driven marketing strategy gives you a clear, real-time view of your results, so you can confidently invest in what works and eliminate wasteful spending.
Own Your Data, Own Your Future
Your marketing data and accounts will be 100% yours, forever. You’ll have the freedom and control to build on your success, with or without us.
You Own Your Data. We Help You Use It.
No mystery dashboards or locked into a priority system. Just a collaborative agency partner who helps you turn data into action and results.
Work With a Strategic Partner Not a Vendor
Ready to Build a Marketing Strategy You Can Count On?
Get a free, no-pressure strategy call with our experts.
We’ll review your current efforts and provide actionable advice you can use today.
Frequently Asked Questions
Our reputation is built on providing diligent, ethical, and client-focused work using four principles. 1) Our clients retain control of their data and their accounts. We don’t create proprietary technologies that hold a client hostage. 2) Measure everything within reason. When clients have reliable data, they can make informed decisions. 3) Success is created by all digital marketing channels working together. Clients appreciate our strategic as well as hands-on technical focus. 4) Together we’ll build a plan based on your goals and budget. Once we establish how your monthly retainer is structured, we manage our time so there are no billing surprises.
We are a data-driven digital marketing agency that provides SEO, SEM, content marketing, WordPress websites, and more. We use ethical, transparent, and sustainable marketing practices to help our clients achieve their goals.
The Spectrum Group Online was started in 2011 by Alyson Harrold and Massimo Paolini. Prior to forming the agency, each ran their own marketing consulting businesses. The agency has grown over the years, adding team members and capabilities to serve its clientele.
Spectrum Group has helped all types of businesses across a variety of industries, from direct-to-consumer (B2C) luxury goods to B2B SaaS software. Since most of our clients sell nationally and internationally, we don’t focus on any one particular industry. One area in which we have deep experience is the complex B2B customer journey.
Data is essential to our work together, especially for SEO and SEM. If you already have Google Analytics collecting data, we start with an account audit to ensure settings (e.g., event tracking, sales funnel) are configured correctly. If you don’t have analytics set up, we’ll install and configure your account. We also have other initial audits for SEO, Google Ads, and social ads so we can make sure you have a stable foundation to build upon.
We’re Trusted by the Brands You Trust
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