Ads Audit Starting at $2000
Are your online advertising campaigns optimized for success? If you have an existing Google Ads, Microsoft Ads, LinkedIn Ads, or social advertising account, we begin by thoroughly auditing your setup to identify areas for improvement, such as refining account settings and enhancing tracking capabilities. Our PPC audit ensures that your ad campaigns are structured effectively, the right data is tracked, and you’re leveraging your marketing spend.
The Benefits of a PPC Audit
Unlock the full potential of your PPC campaigns with a detailed audit. Here are the key benefits of our PPC audit:
- Campaign Efficiency – Identify underperforming aspects of your campaigns, allowing for strategic adjustments that increase effectiveness and ROI.
- Spend Optimization – Pinpoint areas where you can reduce wasteful spending, making sure your budget is allocated towards tactics that yield the best returns.
- Improved Targeting – Uncover opportunities to refine audience targeting, enhance ad relevance, and landing page engagement, which can lead to improved lead quality and conversion rates.
- Data Accuracy – Verify that all tracking codes are correctly implemented, providing you with reliable data for informed decision-making.
- Competitive Performance – Get insights into current industry best practices and benchmarks, helping you navigate a rapidly evolving digital landscape.
Audit Areas of Focus
During the PPC audit, we closely review several crucial elements to ensure your campaigns are set up for success:
- Account Structure: Examination of the overall account hierarchy, campaign and ad group organization to enhance targeting and budget allocation.
- Keyword Performance: Analysis of current keywords, their match types, and performance to identify high-performing keywords and eliminate underperforming ones.
- Ad Copy and Relevance: Review of ad text and creative elements to ensure they are compelling and relevant to your target audience.
- Bid Strategies: Assessment of current bidding strategies to ensure they align with your campaign goals and budget.
- Quality Score: Evaluation of Quality Scores to identify opportunities for improving ad position and reducing costs.
- Conversion Tracking: Verification of conversion tracking setup to ensure accurate measurement of campaign effectiveness.
- Negative Keywords: Scrutiny of negative keyword lists to prevent wasted spend and improve campaign relevance.
- Geo-Targeting Settings: Analysis of geographical targeting settings to ensure ads are shown to the most appropriate audience.
- Targeting Options: Ensure the account is taking advantage of options such as remarketing, audience lists, bid adjustments, device targeting, interests, ad scheduling, and more.
- Ad Extensions: Review of ad extensions being used to enhance visibility and increase click-through rates.
- Landing Page Alignment: Examination of the alignment between ad copy and landing pages to ensure a cohesive user experience and maximize conversions.
Choose a Certified PPC Agency
We believe in transparency in digital marketing. That’s why our PPC services provide you full visibility into your campaigns. We ensure that you have ownership and understanding of all the data essential for optimizing your ad spend. With our comprehensive PPC audit, you’ll gain a clear insight into the effectiveness of your campaigns, enabling you to make data-driven decisions to enhance your advertising performance over time.
Testimonials
5.0
“Spectrum Group Online delivered a high-quality website that captivates users. Their commitment to designing an intuitive UI/UX and polished web content helps generate sales.”
– Marketing Manager, Garratt Callahan
5.0
“First, they helped us get a handle of our Google Analytics accounts and developing additional dashboards for us. With our current set up, we didn’t have visibility into user flow between our sites. They associated all our sites and accounts with each other to achieve that visibility. Once they applied some new analytics goals to our accounts, they set up new dashboards for our departments.”
– Director of Program Marketing & Technology, Haas School of Business
5.0
“We had no digital strategy in the US before we began working with Spectrum Group. Since we’ve started working with them, we’ve improved our brand awareness and engagement in the US market. We’ve increased qualified leads in the US from our website and Google Ads by 30%. The PPC work that Spectrum Group has provided improved our website’s Google ranking — we’re thinking about launching that same strategy in Europe because it did so well in the US.”
– Manager, Global Marketing & Communications, Fedegari Group
5.0
“In working with them I had many aha moments. I appreciated that they used data and analysis as a basis for their recommendations; they then creatively executed a website redesign, SEO strategy with keyword research and link building, revamped PPC campaigns, and delivered a content marketing strategy. I think of Spectrum as the secret sauce for digital marketing, helping companies grow and thrive. They are ethical, smart and strategic.”
– Dan Hartnett, President of Sergeant Shredder
Frequently Asked
Questions
How can Pay-Per-Click help my business?
Pay-Per-Click Advertising, when done well, increases leads and qualified website traffic. By bidding on key terms, online ads are viewed by potential customers looking for products or services. Online advertising is one digital marketing strategy to build awareness, find new customers, and grow revenue.
What’s your process for PPC?
Whether you’re new to online advertising or want to optimize an existing account, we begin our engagement with these steps:
1. Define Your Goals – PPC is powerful, but only if you have clear business and marketing goals. By answering “what does success look like?” we can create ad strategies to best meet your goals.
2. Create Online Ads – There are many components to creating and running successful ads, including compelling ad text, graphics, and videos, as well as landing pages that convert. Once launched, we’ll work with you on updating and optimizing those ad campaigns.
3. Examine Data – one of the many benefits of online advertising is the collection of performance data. By analyzing the data, we’ll recommend improvements and areas for additional testing to improve results.
4. Improve & Repeat – Effective PPC relies on an iterative, ongoing process of incremental improvements. We also recommend reserving a percentage of your online ads budget dedicated to testing messaging, new search terms, etc.
How does PPC compare to other online advertising methods?
When comparing organic search engine optimization (SEO), PPC may give you faster results as you are bidding on search phrases to drive leads. SEO is considered a long-term strategy that takes time to build. PPC can be particularly effective for time-sensitive promotions or product launches. Additionally, PPC offers precise targeting capabilities, enabling you to tailor your ads to specific keywords, demographics, and geographic locations, ensuring you reach your ideal audience. Its real-time data and analytics allow for immediate campaign adjustments.
What budget should I allocate for PPC campaigns, and how are costs determined?
Your PPC budget can vary based on your goals, industry, and keyword competition. The advantage of PPC is budget control, allowing you to set daily or monthly spending limits. PPC cost depends on keyword competitiveness, with popular keywords costing more. Before launching a PPC campaign, we agree on your advertising objectives, ROI potential, and recommended budget.
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