Send Strong SEO Signals
Being visible in local search results is not just an advantage—it’s a necessity for businesses with a local, national, and international reach. By optimizing for local SEO, your business can achieve higher rankings related to its geographic service areas. This strategic positioning helps you connect effectively with customers, making it easier for them to find and choose your services over others.
Local SEO isn’t just about standing out. It’s about providing information to search engines about your business and geographic reach. An optimized local profile leads to a stronger online presence in a thoughtful and meaningful way.
Benefits of Local SEO
The Impact of a Local SEO Strategy
How important is Local SEO to businesses? This strategy may appear to be relevant only to small local businesses, but SEO roundtable highlights that nearly half of all search queries are from users seeking local businesses. Your potential clients may just be searching near your business’ physical locations.
According to Google, businesses with a fully completed Business Profile see a 70% increase in visits and a 50% increase in customer purchase consideration. That’s huge! But that’s not all. Statistics from ThinkwithGoogle reveal that 60% of users initiate direct contact with businesses right from the local search results, demonstrating the immediate impact of visibility.
76% of these potential customers visit a business within just one day after their search. These figures underscore the crucial role that Local SEO plays in connecting your business with local customers. After all, nothing creates good local engagement and increases foot traffic better than proximity. Banking on local search can build trust for your company and, ultimately, generate quality leads.
Choose a Data-Driven Local SEO Agency
Selecting a data-driven local SEO agency ensures that every strategy is backed by analytics, aligning your SEO efforts with measurable success metrics. Embracing local SEO positions your business as an integral part of your local community, ready to meet local needs and outpace competitors. Let local SEO bridge your business to the heart of your community.
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Find out what is holding you back in organic search
Frequently Asked
Questions
Is Google My Business profile free?
Google My Business profile is free for businesses to use. However, as with other companies utilizing local SEO, you can choose to hire local SEO specialists to optimize your profile for better rankings and visibility in local search results.
How do I get my business to show up on Google Maps?
To have your business appear on Google Maps, you can create a Google Business Profile (GBP). However, local SEO specialists can further assist you in optimizing it by ensuring accurate information, using relevant keywords, and implementing local SEO strategies to increase the chances of your business ranking higher on Google Maps.
Is local SEO applicable to national /international businesses?
Yes, local SEO is applicable to national and international businesses as well. Even if your business operates on a larger scale, local SEO can help you target specific locations or regions where you have a presence. By optimizing your online presence for local search, you can attract customers from different geographic areas and improve your visibility in those specific markets.
How do you track performance & effective of local SEO?
As a data-driven marketing business, we like to look at different sources like your Google Business Profile insights, Google Search Console, and Google Analytics, where proper tracking is in place.
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Testimonials
5.0
“Spectrum Group Online delivered a high-quality website that captivates users. Their commitment to designing an intuitive UI/UX and polished web content helps generate sales.”
– Marketing Manager, Garratt Callahan
5.0
“First, they helped us get a handle of our Google Analytics accounts and developing additional dashboards for us. With our current set up, we didn’t have visibility into user flow between our sites. They associated all our sites and accounts with each other to achieve that visibility. Once they applied some new analytics goals to our accounts, they set up new dashboards for our departments.”
– Director of Program Marketing & Technology, Haas School of Business
5.0
“We had no digital strategy in the US before we began working with Spectrum Group. Since we’ve started working with them, we’ve improved our brand awareness and engagement in the US market. We’ve increased qualified leads in the US from our website and Google Ads by 30%. The PPC work that Spectrum Group has provided improved our website’s Google ranking — we’re thinking about launching that same strategy in Europe because it did so well in the US.”
– Manager, Global Marketing & Communications, Fedegari Group
5.0
“In working with them I had many aha moments. I appreciated that they used data and analysis as a basis for their recommendations; they then creatively executed a website redesign, SEO strategy with keyword research and link building, revamped PPC campaigns, and delivered a content marketing strategy. I think of Spectrum as the secret sauce for digital marketing, helping companies grow and thrive. They are ethical, smart and strategic.”
– Dan Hartnett, President of Sergeant Shredder