Reading On Social
Writing social content and writing content for social media is a slightly different animal. While the aim of the content is pretty much the same (bringing a lead closer to making a purchase) the reader isn’t always the same person.
Content that gets consumed and, perhaps more importantly, shared on social media is different to a blog post. Find out what you need to make your written social media content as good as your blog.
Content that Gets Shares
- 300 to 500 words – social readers are not as likely as an organic search to want to settle in and read a long form post. Try to keep your content short and sweet. Don’t overload it with fluffy language and pretentious prose. Keep it simple, chuck in a few keywords and get it published.Try to make your point, or pose your question, in the opening sentence or paragraph. Then expand upon it with sources to back up what you’re saying in the next one and finish with a conclusion summing up what you think, why, and asking for their opinion.
- Put a large image in the post – Social media lives of images. From Facebook to Instagram and even LinkedIn, a good thumbnail will get you a click. So make sure your post has a compelling and relevant image to support it.It seems that on social, the bigger the picture, the better. Readers are coming from a largely visual platform are expecting it, and with the increase in screen quality on mobile devices full sized images are now the norm. So add an image that covers the screen.
- Include links. If you’re referencing facts put the sources in. While readers from social might not want to settle into war and peace, they will be likely to link hop and follow links you provide. If they’re new to your content linking to a respected source will help give you credibility while also helping you guide where the reader goes after visiting your page.A well-placed link will also enable you to avoid unnecessary explanations and asides, helping to keep your article concise. So as well as making your article look scholarly, it will also keep your word count down as per point 1!
Writing Social Content
If you follow these three points your social media writing should be getting engagement all over the place. Do you have tips for sharing written content on social media?
How can we help?
Do you need help writing social content? How many shares do your posts typically get?
We are Spectrum Group Online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.