Installment #3 of why we think WordPress is a superior Content Management System choice for most businesses. If you missed the previous installments, from WordPress: Did you say free to WordPress: A lot of bells and whistles.
5. Wrapped in a Theme Not An Engima
One criticism you may hear from some designers is they believe WordPress is limited in its look and feel. There are literally thousands of WordPress themes that can be wrapped around the CMS to customize a website. These themes are designed by designers, and run the gamut from gorgeous to gaudy. They follow the same principals as the plug-ins (see #4 from the second installment of this four-series post) – leaving the WP core alone so it can be updated. For designers who know CSS, php and html, they can design their own theme so they can modify to their heart’s content.
6. Scalable Capable
Whether you need a small corporate store or a large-scale international enterprise with complex selling needs, WordPress has a scalable platform that has multiple e-commerce solutions to fit any business. The good news? Managing the WordPress e-commerce store is just as user-friendly as managing any other type of content. Some examples of large-scale businesses that use WordPress are CNN, National Football League and UPS.
Need more data to convince you? The New York Observer converted from Drupal to WordPress in or for the site’s redesign to be “focused on cleaner presentation that would accommodate more breaking news and higher volume posting”, says Elizabeth Spiers, the paper’s editor-in-chief.
7. SEO Boost
Building a website is only one part of the equation. You also want to drive traffic to a website that is successful at lead conversion. SEO is a high priority for the WP community. When search engines come to a WordPress site, they know exactly where to go for the information they need (e.g., meta descriptions displayed on Search Engine Results Pages).
WordPress makes it easier to optimize your website for SEO. By increasing the number of times your site is served up on the first page of a Google search, that translates into more people likely to find you and your business. One of our favorite SEO plug-ins is from Yoast as it provides an easy-to-use grader (red, yellow, green) so you know what elements you should add to boost your SEO. How easy is that?
We’re not done extolling the virtues of WordPress! Check back for the last of this four-part series.
How can we help?
Not happy with your website’s design? Want your website to convert more visitors so it earns it keeps?
We are the spectrum group, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.