Installment #2 of why WordPress is a superior Content Management System choice for most businesses, large and small, complex and simple. Read part one of WordPress: more than a blog platform if you haven’t already.
3. Only a Little Geeky
WordPress does a great job in promoting a community of users, and access to their forum can be done right from the dashboard menu. That means you can look for suggestions on how to improve your WordPress website and get updated on the newest features available. With that said, it’s still a CMS. With a little training, we mere mortals can be trusted to update our own content. With regular use, you can find what you need from the dashboard. If not, they have a robust help function.
When choosing a web developer to launch your site, be sure ask what kind of training support they provide. If you hear crickets or stammering on how intuitive WordPress is to use, buyer beware. In our humble opinion whoever develops your site should provide at least basic training (how to update a web page, add a post). Once you get the lay of the land, WordPress is fairly easy to use. Inspiration on what content to add, however, is another matter.
4. Lots of Bells & Whistles
Think of WordPress like a car. When you load WordPress, you get a reliable vehicle that will get you from Point A to Point B. However, you may be interested in additional features like cruise control or an upgraded sound system. Want to change the exterior? No problem.
The WordPress plugin directory recently surpassed 100 million downloads. Want social networking? Want forums? E-commerce? Event management? All of these features are available through the WordPress plugin architecture. Businesses benefit because they have easy access to a rich source of accessories to create a customized website without modifying the WordPress code core (Read: no need for expensive programming that needs specialized care and feeding). Functionality like photo galleries can be added with plugins. Or you can have blocks of content that have interactive features like contact forms or Twitter feeds.
How can we help?
Designing a new website? Or, are you revamping your site’s calls to action so you convert more visitors into paying customers?
We are the spectrum group, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.