As we help our clients design or revamp their websites, many invariably ask what is the best platform or Content Management System (CMS) for their business. Many are surprised to hear our recommendation: WordPress. A common reply: “Isn’t that a blogging platform? We need a real website.“ Introduced in 2003 by co-founder/developer Matt Mullenweg, WordPress is the fastest growing CMS. In fact nearly 70 million websites use it globally. So what makes WordPress a great choice? Here are 9 reasons why:
1. Did you say FREE?
WordPress is open source. Basically it means you don’t pay for a licensing fee. You get a solid platform on which to build your website for at no cost. Your CFO will love it as there are no recurring costs to license the code to run your website’s backend. Costs to maintain the site is another matter. If you’ve got tech-savvy staff with dedicated time, they can maintain it by ensuring updates are properly installed, broken links repaired, etc. If you need to outsource maintenance, you’ll have lots of choices… which leads to #2.
2. A Rich Community
There’s a community that surrounds WordPress, and it continues to grow at a fast clip.WordPress 3.0 had 11 million downloads in the first 42 days after it became available. These numbers prove that it is a dominant player in the web development space. Millions of users are actively using and contributing to the development to make it the best open source CMS available. WordPress is a solid platform for any large or expanding business to build on, and it’s constantly improving. The best part is that improvements to core security, bug fixes, and general upgrades will always be available to you at no cost.
So why as a business owner do you care if there’s a community a la a Star Trek Convention dedicated to WordPress? It means that there is a large pool of programmers/developers who design applications, themes and widgets that plug-into the software. As long as the developer doesn’t alter the free WordPress core, you’ll have support with depth and breadth available for your business. In case you’re not sure what questions to ask a developer, here’s an Interviewing Checklist to get you started.
How can we help?
Designing a new website? Or, are you revamping your site’s calls to action so you convert more visitors into paying customers?
We are the spectrum group, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.