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Google announced that they would be splitting their SEO index back in 2016 and we’ve spoken a lot about it since then. But, recently we have begun to see notifications from the various Search Console accounts that we manage, that websites have had Mobile First Indexing “turned on”. So, what does this mean, and are you ready for it?
Is It Turned On?
What this means is that Google has begun to treat your website differently depending on which device it is being used on. In simple terms, it means they now crawl your site twice. Once for desktop visitors and once for mobile visitors. So, if your site has just had mobile first indexing turned on you should expect to see the Googlebot Smartphone crawling your site and you may begin to notice differences in how your site is appearing on the search engine results page when using mobile devices.
What Do You Need to Do?
The first thing you should do when seeing your site has mobile first indexing turn on, is to check how it appears on the SERP. Once you have carried out some basic searches to bring up your page you can see if the meta descriptions and title tags are working and make sure other cosmetic aspects of your search appearance are still functioning well.
After that quick audit, you should get logged in to you Search Console and take a look at both the Index Status report and the Performance Report. These two reports will show if there are any errors, or problems, from Google’s end with how your site is listed. They will also allow you to compare how your site is performing for mobile, compared to the desktop version of your site.
If you notice a big drop off between the two sites, then it’s a sign that you need to start optimizing your website!
Do you know if your site has had mobile indexing turned on yet? Have you noticed, changes in how your sites are performing on different devices? We’d love to hear what you think about Google’s mobile-first world.
What do your links and content say about your site’s SEO? What does your data say in Search Console? We are Spectrum Group Online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.