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You are here: Home / Web Design & Development / What is User Experience? And why should I care?

What is User Experience? And why should I care?

February 24, 2012 //  by yuricardenas//  Leave a Comment

Last Updated on August 5, 2020

What is the  User Experience (UX)?  How is it different from User Interface ( UI)?  But more importantly, how does this apply to a business’ website?

The terms UX and UI get thrown around frequently these days in the world of website design. People can get degrees or certificates in both. They sound awfully similar and are often used interchangeably. So, what is User Experience? and how is it different from User Interface? Well, it’s all summed up in the names. Put simply, UX is about the experience you, the user, have when approaching a product, museum exhibit, or website. UI is about the way in which you interact with these things.

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User Experience Defined

How does it make you feel? What do you want to do? Do you want to buy more? Learn more? Are you engaged? Wikipedia’s definition also includes a person’s perceptions of the practical aspects such as utility, ease of use and efficiency. It’s subjective in nature as it’s dynamic; UX changes over time as circumstances evolve.

From a practical standpoint, business owners want their website to be their 24/7 sales force. It should quickly convey who they are, what they offer, why they are the best choice, and then inspire action. Is your call to action (CTA) clear?  When designing or refreshing your site, all these items need to be considered. Or your website simply won’t earn its keep because it’s not customer-centric.

User Interface Defined

How many buttons do you have to click before you can purchase something? Where is the navigation on the website? How do you access different parts of the website? This all falls under the term UI. You can probably see that the UI of a website can directly affect your experience. So how is that related to UX?

It’s a part of it! UI is a subset of UX. The interface of a website directly affects the experience you have. If the navigation is confusing, if the buttons are hard to find, or if information is presented inconsistently, then the user will have difficulty with the website’s interface. This creates a poor overall web experience.  Have you ever searched through a site and not sure what to do next? This is where UX and UI interconnect, and affects a website’s lead conversion efficiency.

So, what is user experience? It’s knowing what feeling you want your customers and clients to have when visiting your site. It’s knowing what actions you want your visitor to make. It’s knowing what will make the visitor’s experience intuitive and seamless. It’s knowing what encourages visitors to come back for more!

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Category: Web Design & Development

Betty Kaufman
Betty Kaufman
2020-12-27
I have nothing but great things to say about the team at The Spectrum Group Online. For years, they've been managing my website, making sure it's up to date and that there are no issues. In the last 4 months, they've been running Facebook ads for me, and I'm thrilled with the results. Great ads. Tons of leads. A steady effort to improve the leads. Very responsive. If you want to be seen on social media, you should definitely talk to The Spectrum Group Online.
Vanessa Contreras
Vanessa Contreras
2020-04-13
I appreciate Spectrum’s data-based approach to digital marketing. They created a dashboard specific to the data points most important to our multi-location retail business. Even more importantly, they educated us and delivered insights that fed our digital marketing and e-commerce strategies.
Alison Salisbury
Alison Salisbury
2019-10-17
Spectrum has been managing my website for years. Technology and web security changes often, making it hard for a small business to keep up. I never worry because the Spectrum team takes care of the critical details. I particularly appreciate they proactively keep my website safe and secure. Peace of mind and great customer service. That's why I can highly recommend them!
Mark Feldstein
Mark Feldstein
2018-05-09
Our business grew, greatly due to the efforts of the Spectrum team. They are a focused company with great experience and plenty of talent to support their process. Jen Currier, in particular, is an excellent PM, who helped us every step of the way. They helped us re-design our website from the ground up and used tools such as Keyword Research and Heatmaps to help drive leads to our company. We had the best year in the history of our company, in part due to Spectrum's efforts. I do not hesitate to highly recommend them.
SantaCruz NonForceChiropractors
SantaCruz NonForceChiropractors
2017-07-14
Massimo and The Spectrum Group Online have been very effective at sending quality traffic to our website and generating phone calls for appointments. Massimo has always been professional, responsive, and ready to make useful suggestions as well as explain the many ins and outs of search advertising. I highly recommend him to any business wishing to use a skilled and professional search marketing expert to increase their leads and grow their revenues.
Google rating score: 5 of 5,
based on 6 reviews.
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