How Does Google Define It?
Paid Links Video
Matt Cutts recently released a video on this topic. He outlines the Webspam’s team criteria for sniffing out suspicious, unnatural and paid links. This 7-minute video is really worth watching. Personally I was surprised (and pleased) to hear that Google’s quality guidelines follow the spirit of the Federal Trade Commissions’ guidelines.
Do you have paid links on your website?
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