Smile for the Camera
By now, If you talk about ranking on Google people have a pretty good idea what you’re talking about. They imagine that your website will be at the top, or close to it, of the search engine results page. You’ll see a short blurb advertising the site and a title. But there is another way to rank on google… with unique images.
Take a Photo It’ll Last Longer
Ranking for written content rightfully gets most of the attention when people are talking about SEO, but it isn’t the only way to rank. You can also get the images on your site to rank on Google Images. Google images is often used by shoppers looking for ideas, or when someone is trying to compare different products.
Having images that rank can be useful for businesses with online stores, for example a company that sells wristwatches. A searcher may type the model or manufacturer of the watch into Google looking for ideas before making a purchase. If your site has an image that ranks highly on Google images, then when the searcher clicks to enlarge the image, you could be one step closer to a customer.
How to Rank
One of the most important factors when it comes to getting images to rank, much like with written content, is using unique images. If you’re copying images, or using images under creative commons it’s very unlikely that Google will give your images a high ranking.
This is because if Google sees a bunch of the same images are “requested” when someone searches for them it will only pick one. By having the same photo as another website you’re decreasing your chances of your image being chosen to display by 50% straight away. So, if you want your images to have a better chance of ranking, you should be using unique images.
Another important part of getting an image to rank on Google is the meta description. As Google can’t “see” images the same way we can, it will use the meta description (a small text description for an image that is hidden from a site user) to help work out what it is showing. Alongside the meta, Google will also look at any image caption, and the rest of the content on the page, to see what your image is about. So try to keep your images in a context where they would be expected. No wristwatch photos on your “best gardens of 2018” blog post, for example.
Unique Images on Page One
Getting your images to page one should be less difficult than getting your written content to page one, just because there is less of a focus on image optimization. So, let us know how you get on with your unique images.
How can we help?
What do your links and content say about your site’s SEO? What does your data say in Search Console?
We are Spectrum Group Online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.