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You are here: Home / Content / How To Write A Great Page Title Tag

How To Write A Great Page Title Tag

July 26, 2018 //  by Daniel Crummack//  Leave a Comment

Last Updated on July 31, 2020

title tags title image

Titles Win The SERP

So you’ve spent hours, maybe even days working on a new page for your website. Perfecting the copy, finding the right images, and making sure the CTAs (Calls to Action) are attractive, now all you’ve got to do is give it a title tag. If you’re anything like me, by the time you come to giving something a title, your inspiration well is running dry. So, if you need a little help getting that page from draft to published, here are five tips on writing great page title tags.

Ready to Talk?

5 Ingredients

Remember what the page is for – The page should have ONE specific purpose. For example, we recommend optimizing a page for one keyword and it’s designed to fully answer a search query. If you can’t think of what that one purpose is, then perhaps the page is too muddled or diverse. Consider taking some content out or refining it.

Make it unique – One topic per page should ensure this. Try and make sure that every page has a unique name. This won’t only help visitors, but also you. If you have an “AdWords” page and a “Google AdWords” page, it can quickly get confusing if you need to start editing one.tags1

Remember who sees it – Your page title doesn’t just appear at the top of the browser window. It’s your first CTA on the search engine results page. As a result, your page title tag needs to be compelling. It has to entice, pulling your potential reader in. This is the first thing a searcher will see. Use your space wisely.

Don’t stuff all the keywords in – Sure, every page should be optimized and have a keyword associated with it. But don’t go over the top. Keyword stuffing is grey hat SEO and can be punished by search engines. Also, it looks terrible. The SERP is read by humans and keyword stuffing is a turn-off.

Remember the space limits – Google now measures title tags and meta descriptions by pixels. As they test new SERP formats, there isn’t a set character limit. We’ve found that a good rule of thumb for a page title tag is about 60 characters. If you go over the pixel limit, your title will be cut off possibly mid-sentence. So don’t do it. Again, going back to the first point, if the title can’t be quickly summed up, then maybe you need to look at the page and see if it is focused enough.

Another point related to character length – often you will see it recommend that you include your company name in the page title. If you’re going to do this, then add it at the end of the title tag rather than at the beginning. The search engine gives more attention to the words at the beginning, so you want your keywords to be up front and center.

Triumph Through A Terrific Title Tag

By now you should have a good idea of how to craft a great title tag. Have you found a formula that gets you a click from the SERP?

Photo credit – Top: Blue Diamond Gallery
Photo credit – Bottom: Picaflour

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Category: Content

About Daniel Crummack

Starting his career in inside sales, Dan parlayed that experience into creating content for inbound marketing and PPC management. He understands what generates qualified leads and converts suspects into prospects, meaning he has a full understanding of the whole sales cycle. Dan is also involved in WordPress design and development projects, a key contributor in optimizing content for organic search.

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2020-12-27
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