Last Updated on September 30, 2020
The future of mobile marketing is promising. Last year, for the first time in history, the number of smartphones sold exceeded the number of PCs sold. While the smartphone demographic is typically young adults with money, it is predicted that this demographic will expand. Mobile marketing is as competitive as it is successful. So, if your wondering which company will win the platform war, so am I. It’s a race between iPhone and Android, each taking up an enormous share of the mobile market. However, experts predict that iPhone will take the lead. Android’s fragmentation problem and lower revenues make it a less likely winner.
Users are able to do just about everything on their mobile devices. In the US, Google dominates 64% of the mobile advertising market. Other advertisers (ranging from 6% to 2% of the market) include Millennial Media, Apple, Pandora, Yahoo, and Microsoft.
Mobile marketing is predicted to continue to have enormous power. According to comScore, 38% of US consumers have used smartphones to buy products. Users are making more purchases via those tiny mobile screens, thus proving the power of convenience. Don’t believe me? PayPal’s mobile payments haven grown rapidly from $60 billion total payment volume in 2008 to $120 billion in 2011! It’s also predicted that global internet users will double over the next few years, and most of this growth will be from mobile marketing. People like having the power to purchase wherever they want, whenever they want.
So, is your website mobile ready?