If you have a retail location and haven’t created a business listing in Google Places, you’re missing out on a tremendous free and powerful opportunity. A Google Places profile gets you listed on SERP pages as well as Google Maps. With mobile technology booming, this is a no brainer as you want to be visible in search.
About Massimo Paolini
Massimo is Co-CEO and Chief Data Scientist. On the web since the 90’s and a Google Partner since 2014, his expertise includes technical SEO, search marketing, marketing analytics/analysis, and online advertising. Massimo has an innate ability to sift through a sea of data, uncovering insights that formulate results-oriented strategies. He has taught Digital Marketing, Google Ads and SEO at UC Berkeley Extension since 2014—and presented at international search marketing conferences like SMXL in Milan.
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