Last Updated on August 1, 2020
For Processed & Unhealthy Sites
In the world of SEO, there’s a lot of confusing terminology. That includes terms like spamdexing. This is one SEO practice online marketers must understand in order to avoid roller coaster rankings and manual actions. Spamdexing is a catchall term for a number of different things, including keyword stuffing and referral spam. Find out what else can get you spamdexed.Ready to Talk?
A Working Definition
According to Wikipedia, spamdexing refers to:
The deliberate manipulation of search engine indexes. It involves a number of methods, such as repeating unrelated phrases, to manipulate the relevance or prominence of resources indexed in a manner inconsistent with the purpose of the indexing system.
Here’s a simple translation: trying to trick a search engine algorithm so your website comes up on top of an organic search. Trickery can include (but is not limited to):
- Keyword Stuffing – content that has is packed with the same keyword over and over. Since search engines are computer programs, this repetition helps the bots “understand” what the page is about. A piece of content is overstuffed when a human reads it and finds the wording to be unnatural, unreadable, and unworthy of their attention.
- Cloaking – a technique that shows one version for search engines and a different version for human visitors.
- Link Spam – also known as linking schemes. It’s a technique that purchases inbound links from high-ranking websites. Google penalizes sites with unnatural link profiles which can include links from sources unrelated to your business/industry.
- Referral Spam – this is a spam technique where spam sites will create bots that visit your website to make it look like their site is sending traffic your way. Then when you visit back to check out their site, you’re inflating their site’s traffic. Again, Google will penalize sites with unnatural link profiles.
Other Spamdexing Names
Beware of other terms that basically have the same meaning as spamdexing. They include:
- search engine spam
- search engine poisoning
- Black-Hat SEO
- search spam
- web spam
Are spamdexing and black hat SEO going to die out? Or do you think that tactics are going to evolve to find a new way to cheat the search engines?