For Processed & Unhealthy Sites
In the world of SEO, there’s a lot of confusing terminology. That includes terms like spamdexing. This is one SEO practice online marketers must understand in order to avoid roller coaster rankings and manual actions.
A Working Definition
According to Wikipedia, spamdexing refers to:
The deliberate manipulation of search engine indexes. It involves a number of methods, such as repeating unrelated phrases, to manipulate the relevance or prominence of resources indexed in a manner inconsistent with the purpose of the indexing system.
Here’s a simple translation: trying to trick a search engine algorithm so your website comes up on top of an organic search. Trickery can include (but is not limited to):
- Keyword Stuffing – content that has is packed with the same keyword over and over. Since search engines are computer programs, this repetition helps the bots “understand” what the page is about. A piece of content is overstuffed when a human reads it and finds the wording to be unnatural, unreadable, and unworthy of their attention.
- Cloaking – a technique that shows one version for search engines and a different version for human visitors.
- Link Spam – also known as linking schemes. It’s a technique that purchases inbound links from high-ranking websites. Google penalizes sites with unnatural link profiles which can include links from sources unrelated to your business/industry.
Other Spamdexing Names
Beware of other terms that basically have the same meaning as spamdexing. They include:
- search engine spam
- search engine poisoning
- Black-Hat SEO
- search spam
- web spam
How do you feel about spamdexing?
How can we help?
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