2. Curating Followers
As the number of followers increase, it gets harder to curate or manage the quality your network. Without ongoing curation you run the risk of diluting your social media efforts. We recommend FriendorFollow, Tweepi, as well as SocialOomph. These social media tools help determine who is following you, if they are spammy, or are a bot rather than a real person. FriendorFollow is a simple tool to determine who is refollowing you. If you want a geekier tool, then Tweepi is a good match. You can “flush” unfollowers and determine if your social media account appropriately reciprocates. Remember social media is social, and a one-sided conversation isn’t useful or smart business.
3. Measuring Influence
You may have heard about Klout, but there’s a new kid in town: Kred. Measuring online reputation is an absolute must for businesses involved with social media. Every person or account on Twitter now has a Kred score, which is made up of two parts: influence and outreach. Your influence score is a metric of your ability to inspire others and is based upon how often you are retweeted, how many new followers you’re gaining, etc. This social media tool also looks at Facebook likes and Google+ but Twitter is the primary source of data. Kred practices what they preach, and they have complete transparency… meaning they show you exactly how you got your score. Remember Twitalyzer? It also measures influence as well as your generosity (retweeting other’s content) as well as engagement.
Use another cool tool? Tell us about how you measure and track your SoMe efforts.
How can we help?
Not sure your Social Media Marketing is pulling its weight? Not sure how to put “engagement” in Customer Engagement?
We are the spectrum group, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your online revenue goals and how to achieve them.
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