Social media can be the key to word-of-mouth or viral online marketing. Many brands have made it work for them. Here are some social media post tips to get more engagement, traffic and views on the biggest social networks of 2014.
General Tips for Your Social Media Post
- Make sure your website is mobile friendly. Social network users often log in from their phones, which means you’re losing much of your audience if your site doesn’t work on an iPhone or Android.
- Add images. A social media post with pictures, especially on Facebook and Google+ where images are larger, get more attention. People gravitate to pictures first… then headlines. If you’re lucky, they will follow a link to read the full article.
- When you post links, Facebook gives you an option to choose a photo culled from the destination link or to add your own. If there are no appropriate images, make sure to have one ready to upload. It’s important to add images to your blog posts and gives you better options to choose from.
Cater to Specific Social Networks
Remember that social media users expect different things depending on the networking site that they’re using. Of course, Instagram is all about photos and there’s a 140-character limit for Twitter, but it goes further than that.
- Facebook users expect your posts to be upbeat, You can be fairly personal on this network by talking about what’s going on behind the scenes with your company.
- Facebook allows users to more easily keep reading long posts. As long as your first sentence grabs the reader, you should take advantage of this.
- News-type posts often fare better on Twitter, which many people use akin to a feed reader or news source.
- Twitter followers want to know what they should do. Click here. Read this. Buy now. Use action words, and they’ll do your bidding.
- Be creative with the character limit, but chat speak is off-limits!
- When you engage with others on Twitter, their followers will see. This is a great way to get new followers.
- Public Twitter lists are a great way to find people to follow and to encourage people to follow you back when you add them to a list.
- Utilize comments as much as possible. Include hashtags and keywords. Add links to comments and not just to the pin itself.
- Use business best practices like getting to know your followers and responding to comments.
- Create themed boards to find followers relevant to the topic rather than your brand as a whole.
- Pinterest users often prefer photos without human faces. Focus on products.
- Users tend to browse Pinterest during the midnight hours more than other social networks.
Have you perfected the perfect social media post? What’s your formula?
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