Check Up On Your Data
By far, Google Analytics is one of the most important marketing tools that a business can use on its website. A Google Analytics audit reviews your current marketing platforms to see what is working, metrics you may not be accurately tracking, and presents recommendations for better results.
Why Do a Google Analytics Audit?
When we begin working with clients, we initially recommend a Google Audit. It ensures you have accurate marketing data for decision-making. Audits often uncover errors in reporting data such as website sessions and users, goal completions, and more. A comprehensive audit looks at how each of your marketing channels tracks visitor behaviors and conversions. In some instances, an audit identifies reporting inconsistencies that distort lead generation efforts.
Common issues we identify in a Google Analytics audit include (yet are not limited to) things like:
Google Analytics Audits: What’s Included?
While the process itself varies depending on your website’s size, technologies used, and a number of marketing channels, there are a few key elements we typically include in a Google Analytics audit.
- Check tracking code implementation to make sure the code is correctly executed, and data is accurately tracked.
- Map out conversions and micro conversions/events (visitor behaviors that indicate engagement and interest, such as viewing a video, reading a specific page, etc.)
- Review the Admin section configuration to check key settings and debug issues to avoid data fragmentation.
You’ll receive a report on our findings and a list of recommendations. If you’d like us to implement those recommendations, we’ll agree on the project’s scope and final deliverables. Many clients combine other analytics services and projects, such as creating custom dashboards and alerts.
Set the Foundation for Data-Based Marketing Decisions
Ensuring data quality in the name of making better decisions is the number one reason to invest in a Google Analytics audit. Marketing and business trends have shown that investment in digital marketing and its analytical reporting increases year over year. Leaders need to rely on accurate and relevant data for their business objectives. An audit is the first step in that data-based marketing journey.
Ready for Your Analytics Audit?
Are you ready to get started with a Google Analytics audit report of your own? We’re here to help. We’re a data-driven digital marketing agency with deep experience in analytics tools and reporting. Get the help you need with accurate data tracking, comprehensive analytics reporting, and integrated marketing solutions that drive leads and achieve your business goals.
Trying to figure out your marketing ROI?
Our FREE 30-minute consult can help identify:
– Which metrics you need to measure
– How to track the data you need to grow your business
– How to turn data insights into a plan of action
“Using a consultative approach, they dug into my business and built a marketing strategy that worked within my budget constraints and need for ROI. They helped prioritize projects — keeping a keen eye on resources and timeframes.”
~ Dan Hartnett, President Sergeant Shredder