Triple Digit MozCast
If your marketing relies heavily on organic search (SEO), you’re probably aware of the September Google Update Rumors. MozCast reported a 108-degree weather report on Thursday, September 1st; it’s an indication of multiple changes to SERP (Search Engine Results Page) results. Basically the hotter the temp, the more turbulence in the Google Algorithm and the more changes that occur in SERP. Search Engine Land (SEL) was the first to release some “information.” Actually, the article is full of conjecture based upon forum chatter. Let’s take a look at what we know. More importantly, let’s dive into the SEO reports you should be looking at to figure out if your website has been hit.
According to SEL, there are actually two changes to the September Google Update.
- Core Search Ranking Update
The chatter is centered on the core web search. As we mentioned in previous posts, we think there’s the fundamental ranking algorithm that indexes websites and determines which sites are credible and authoritative. These are the sites that typically show on the first pages of SERP for various keywords. Credibility and authority are mainly determined by quality links from other websites pointing to content. News sites like CNN, The New York Times, Huffington Post are well-known sites that get Google’s algorithm love. Updates to the core are infrequent as they involve major overhauls that take team months, if not years, to create. The September Google Update seems to fall into this category. SEOs use forums threads, such as Webmaster World and Google Webmaster Help, to share their findings and conjectures. Twitter is also full of complaints, commenting there are national players are taking hits on page 1 visibility.
- Local Shake-Up
The SEL article reports that “many local SEO experts are saying this is related to a quality update based on Google removing a lot of spammy local results. There’s a lot of confusion between the core ranking update and a change to the local algorithm.
Amidst the chaos, Google has not released an official statement. Despite repeated efforts to reach Google spokespeople by SEL, mums the word. I checked John Mueller posts (a Googler who is often the face of Google announcements) to see if he’s posted any hints on Google+ or Twitter. Nope. Guess we’re just gonna have to wait until more info is released.
Things Are Cooling Off
In looking at MozCast, which is a great tool that measures changes in SERP results, it looks like the September Google Update hit on Thursday, September 1st. Temps reached 108 degrees, which is very hot. By Friday, things cooled off to 90 which is still on the volatile side. By Saturday, temps dropped to the high 70’s. We’ll continue to check in on the SEO weather and report any major fluctuations on our Facebook or my Twitter feed.
Impact The September Google Update On Your Website
Now that we got the generalities covered, most of us are concerned to see how the September Google Update affected our website’s performance. We suggest that you look into your Search Console data to get a snapshot. Search Console is an important SEO window; it shows you — through Google’s eyes — how your website is performing in search. You can access several reports directly within Google Analytics. We also recommend you confirm Search Console separately and view reports directly through its interface.
There are four pieces of information you should review to see if the September Google Update helped or hindered your website. In Search Console, click on Search Analytics => check the boxes for Clicks, Impressions, CTR, and Position. Then, in Dates, choose Compare Date Ranges, and select Compare Last 7 Days to Previous Period. This will give you an overview of your site’s overall performance.
As more information comes available, we’ll keep you posted. Do you see any changes due to the September Google Update?