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Myth #6. SEO Is Only For Bots & Spiders
Cramming keywords into copy for search engine crawlers is never a good idea. We humans can spot crummy, bot-focused copy quickly and will leave even quicker. Sites that use this practice may rank high in search results but not for long. More importantly, they don’t convert visitors into customers. Your time would be better spent in creating copy that’s understandable, informative and persuasive. Who pays the bills, bots or humans?
Myth #7. Most Important Page Is Your Home Page
In reality every indexed page on your website is important. If you’re adding relevant and optimized content, then every page is a potential landing page as each page is served up in a Search Engine Results Page. Be sure to have an appropriate call to action or you’ve wasted an opportunity for lead conversion. With that said, the home page has the most link equity. Stay tuned for a future post.
Myth #8. A One-Time Investment
SEO is not a set-it-and-forget-it activity. If that’s your attitude, you’re wasting your money. It’s continual game of cat and mouse with your competitors, adding relevant and optimized content that’s related to your area of expertise. If it’s a one-shot expense, you may get good initial results that will most likely wane over time as your competitors figure out how to beat you at the SEO game. It is also a dance with search engines, where you continuously add and adjust your SEO strategies to rank high. However, there are some exceptions to the rule. If your competition is asleep, you may reign at the top until Rip Van Winkle awakes.
Myth #9. Being “Number 1” on Search Result Pages Is the Goal
Actually making money with your online presence should be your goal. If not, what’s the point? SEO is simply one element of a business strategy that generates leads and creates paying customers. The holy grail isn’t to dominate in rankings, but to generate enough traffic to your site that make sales.
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