If SEO Link Building is part of your online marketing strategy, beware of a tactic recently devalued by Google. Specifically, they are asking for no-follow links included in distributed press releases. Google has deemed that press release distribution for SEO benefit is like a paid link. Since you pay for the distribution, you’re paying for the link. Here’s a brief recap of recently devalued SEO link building tactics:
SEO Link Building No-Nos
- Links in a distribution press release to services like PRWire. Google is asking website owners to devalue their own links — label them no-follow links. The upshot is that the Google algorithm catches most of these links anyway.
- Large-scale article marketing – where you receive payment for articles that include links that pass PageRank.
- Links with optimized anchor text. Anchor text is the visible characters and words that hyperlinks display when linking to another location on the Web. Over optimization will get you penalized as Google wants more natural links to occur.
Natural SEO link building is a powerful tool to generate and sustain search engine rankings. As Google continues to close loopholes, how do you handle quality links moving forward?
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