Good SEO starts with paying attention to every detail, especially in a competitive landscape, including knowing your server neighbors. When looking to invest in real estate, you’re likely to seek a neighborhood where folks are nice, schools are of high caliber, and the streets are maintained and clean. Well, your server real estate should meet the same high standards.
Spammy Neighbors Means Bad News for SEO
Well, looking for a server to host your website should have the same kind of rigorous research. What you don’t know about your server neighbors can hurt you. Here’s an example. We recently signed a new client, and their website was hosted on a discount hosting platform. By doing a simple check, we discovered that this squeaky clean client was surrounded by 90+ porn sites! As we ramp up their SEO and Search Engine Marketing efforts, their rankings could suffer because Google recognizes the server’s IP address. If the majority of websites are of ill-repute (porn sites are automatically marked as spammers), then unfortunately this law-abiding client gets lumped in with a bad crowd.
So how can you find out if your server neighbors are sketchy? Ask your Webmaster do check for you. There are many free tools on the web. While you’re at it, check your site’s speed as it can also affect your SEO results. If you’re ready to throw in the towel with your current host and move to a better neighborhood with higher-class amenities, then we recommend a full-on search for a new server home. Not to worry, we’ve created a web hosting how-to list for you. Use it as a research guide.
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