Any Alternatives to Google?
Understanding (and leveraging) search engine market share is the basis for SEO. Are there really any viable alternatives to Google? In the post we’ll explore market share stats for both desktop and mobile searches.
comScore releases search engine market share stats every month. According to the latest report, Yahoo has a measly 10% share of online searches, and it’s expected to drop below that threshold soon. That’s no surprise as Bing has taken over as Yahoo’s search engine. Bing, while making some gains, has less than 19%.
It’s important to note that there has been some controversy about comScore’s monthly reports. Conductor, another publisher of search engine market share, reports a very different picture. In a Search Engine Watch article, it explains the gap between the two studies.
ComScore’s figures reflect the share of actual searches performed, while Conductor’s figures reflect actual click-throughs from the search results. So search behavior, and how those searchers interact – or not – with the results they see, impacts comScore’s search share.
Regardless of which study you use, Google is the dominant player for desktop searches. comStock reports 67% search engine market share for Google, and Conductor states 85%. Bing is a distant second or third.
Search Engine Market Share Mobile Stats
With mobile device usage skyrocketing, how is the big G competing on the small screen? According to NetMarketShare, Google dominates the mobile device market for search… nearly 92%. Note: this is real-time data with no sampling. Unlike comScore and Conductor, they use a sampling model to report their search engine market share stats.
Not included in either comScore or Conductor monthly reports is YouTube. Owned by Google, YouTube has more than a billion users. 40% of global viewers use mobile devices.
Interesting… Now What?!
While there are alternatives with regard to search, Google remains the overwhelmingly dominant player. That means that if you want to play online via organic SEO, you must abide by their rules. That means online marketers must:
- Know Google quality guidelines
- Insist that Webmasters follow the rules
- Respect their human audience by publishing useful and quality content
- Leverage video content for search
- Monitor your website’s stats with regard to search engine type and mobile device access numbers
Are you surprised at any of these search engine market share statistics? If so, which one(s)?
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