Screaming Frog is one of our favorite tools when it comes to carrying out an SEO audit on a website, or if we’re looking to check on how a site’s content is performing. So, when we saw that it’s just got better, we were very excited.
This recent tweet from Screaming Frog highlighted that you can use Screaming Frog to pull data directly from you Google Analytics and Google Search Console accounts. This means that when you’re creating a report in Screaming Frog, you can see the site data alongside data showing how the site is performing.
Drowning in Data
If you’ve ever tried to use Screaming Frog to do content analysis, or any kind of audit on a website and you didn’t know you could pull the data directly from GA or Google Search Console into Screaming Frog you’ll know the pain of trying to manually merge the two reports into one spreadsheet. But now you can do it at the click of a button.
Screaming Frog Tips
When we carry out a SEO audit on a new clients website the first things we look for are the easy fixes. Typically that’s meta descriptions and title tags. When we’re doing a meta and title tag audit we use Screaming Frog to pull that data out and then we include Clicks, Impressions, CTR and Position from Search Console, and also Time on Page and Page Value from Google Analytics. This helps to give us an idea on how the meta and title tags are performing and also on where the page sits in relative value compared to the rest of the website.
As we’ve already said, Screaming Frog is one of our favorite tools out there, so when they keep on improving with useful features like this, we’re always going to be happy. Do you use Screaming Frog to help with your SEO? We’d love to hear how you use the tool to keep your site on the front page.
How can we help?What do your links and content say about your site’s SEO? What does your data say in Search Console? We are Spectrum Group Online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales. Click to schedule a free 30-minute consultation »
Photo credit – Top: Pixabay