There’s a stealth SEO practice out there, and most businesses don’t know what it is. Schema.org refers to a relatively new microdata format. When search engines like Google or Bing visits your website, it actually records or indexes the text, image descriptions and headings. It then compares that information with a number of incoming links to judge the reputation of your content. By the way, if link building isn’t already in your SEO tool belt, add it. Having links from reputable sites is an excellent way to drive traffic (and booked business) to your site; a nice side-benefit is great SEO.
Now, back to schema.org and microdata. Google or Bing won’t admit that their bots are fallible. In fact, it’s not uncommon for mistakes to be made when indexing content. Bots are deaf, dumb and blind. They can’t interpret pictures, video, or audio. One way to combat errors is to use tags that assist in the description of your content, called meta data. Most website and blogs offer tags as a feature. By having spotty or missing meta data, you’re hobbling your SEO efforts unnecessarily. Schema.org provides a framework or collection of vocabularies for web developers. By using this framework, web masters can mark up their pages (refine the meta tags) in a way that the major search engines can better understand their content. Next time you’re interviewing a web developer, ask about their experience with schema.org and SEO architecture.
Did I geek out too much? Don’t worry, just give us a call and we’ll explain what meta data you need to know for your business’ website.
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