Download Free AdWords eBook Now!
Afraid you’re wasting money on online advertising? Want to get better results for the time, money and effort you spend in AdWords? We’ve created an easy-to-follow ebook that simplifies how to organize and monitor your AdWords account to maximize results. It’s full of usable tips and best practices used by digital marketing professionals and certified Google Partners (like us).
In this eBook you will get high-impact shortcuts for:
- Auditing your Account – to find common setting problems
- Improving Quality Scores – to get more results without spending more
- Using Keyword Match Types – to zero in on what generates conversions
- Writing effectively for AdWords – to generate clicks & leads
- Customizing Columns – to monitor what’s important
Download the ebook now so you get the inside track on making a real Return On Investment (ROI) from your AdWords marketing dollars.
AdWords eBook Excerpt:
Setting up a new AdWords account or making sure an account is performing well can be daunting. Sometimes figuring out where to start is confusing. Or, if you’ve inherited an account, you’ll want to perform an AdWords audit to ensure the campaigns are targeting the right audience and not wasting money. Regardless, if you’re a newbie or proficient user of Google’s AdWords platform, we’ve created an easy-to-follow checklist.
Check the Campaign Level
In our AdWords audit, we first check the settings at the campaign level. Typically you organize campaigns by categories (e.g., product or service). When setting up and organizing your account, you customize the settings so it makes sense for your business. There are settings that apply to the entire account while others are specific to deeper levels within the account. AdWords Help provides great information on how to get started. In the AdWords interface, take note of the help screens; they provide guidance in case you get stuck or wonder what each field or setting mean. Let’s dig into each setting…
In the meantime, if you have any other questions about AdWords or any other digital marketing channels, contact us here or call us at (408) 883-2247.