• Menu
  • Skip to right header navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Spectrum Group Online

Decisions Made with Data.

  • What We Do
    • SEO
      • White Hat SEO
      • Local SEO
      • Website SEO Audit
      • Link Building
      • Penalty Recovery
    • Google Analytics
    • Pay Per Click
      • Google Ads
      • Bing Ads
    • Content Marketing
    • Social Media
    • WordPress
      • WordPress Websites
      • WordPress Maintenance
  • Pricing
    • Our Pricing Explained
    • PPC Pricing
    • Brand-Only PPC
  • Case Studies
    • Testimonials
  • About
    • Who We Are
    • Upcoming Events
    • Certifications
    • Tools We Use
  • Contact Us
  • Blog
  • What We Do
    • SEO
      • White Hat SEO
      • Local SEO
      • Website SEO Audit
      • Link Building
      • Penalty Recovery
    • Google Analytics
    • Pay Per Click
      • Google Ads
      • Bing Ads
    • Content Marketing
    • Social Media
    • WordPress
      • WordPress Websites
      • WordPress Maintenance
  • Pricing
    • Our Pricing Explained
    • PPC Pricing
    • Brand-Only PPC
  • Case Studies
    • Testimonials
  • About
    • Who We Are
    • Upcoming Events
    • Certifications
    • Tools We Use
  • Contact Us
  • Blog
You are here: Home / News & Events / Rich Result Reporting in Google Search Console

Rich Result Reporting in Google Search Console

October 16, 2019 //  by Massimo Paolini//  Leave a Comment

Last Updated on July 31, 2020

Everything Has to be Measured

As with all digital marketing, if you’re not measuring what you do, you might as well not be doing it. With that in mind, Google has added some new reports to their underrated Search Console tool. The new reports allow you to see how well your website’s schema is working. Specifically focusing on if Google understands your website well enough to display Rich Results when someone searches for your site, and, if any videos you produce are being shown in the search listings.

Ready to Talk?

What’s a Rich Result?

Rich Results are the classification Google gives to content displayed on the search engine results page that is more than just a “blue link” or standard search result. This can be anything from shopping listings or Google images, to displaying YouTube video content on the SERP. 

The screenshot on the right shows some of the Rich Results showing for Nike. In this case you can see their stock price, company size, and other demographic information about the sneaker giants.example of rich result on the serp for nike sneakers

If you’re not sure if your website is displaying any rich results, or rather if Google can read your site well enough to extract Rich Results, you can test it with Google’s Rich Results Testing tool.

The Value of Rich Results Status Reports

A large part of improving your SEO ranking is learning how to see your website through Google’s eyes. While you might think your website is clear, well written and intuitive, Google might not. And if you want to rank higher on the SERP, let’s face it…Google’s opinion is more important.

Being able to run the Rich Results Status Reports lets you see which rich results Google can (or can’t) read from your website, and fix any errors it flags up. Another related report that gives marketers more insight into how their content is displayed on the SERP is a separate report for video results.

These new reports are part of a major Search Console overhaul that has been ongoing for the last year. Which help to make Google Analytics less glamorous cousin much more user-friendly, and useful.

Where to Start?

If you’re interested in improving your search ranking you should be regularly checking in on all of the reporting available to you from Search Console. Making sure your website is marked up with the correct schema is one way of doing that. So when you next dig into your data, take the time to check our the Rich Result and video result reporting!

If you run the report mentioned above and don’t find any Rich Results listed for your site, rich snippets are a good place to start. Rich snippets help you display the best information in Google’s search results that mirror your company’s services and the type of content you produce.

To set up snippets, the first step is to dig into Google’s Structured Markup Helper. But doing this might require some knowledge of HTML.

If you’d like help in interpreting your website’s Search Console data—or setting up your data-collection tools—that’s one of our specialties.

Photo credit – Top: Pexels

Share this:

  • Twitter
  • Facebook
  • LinkedIn
  • Reddit

Category: News & Events

About Massimo Paolini

Massimo is Co-CEO and Chief Data Scientist. On the web since the 90’s and a Google Partner since 2014, his expertise includes technical SEO, search marketing, marketing analytics/analysis, and online advertising. Massimo has an innate ability to sift through a sea of data, uncovering insights that formulate results-oriented strategies. He has taught Digital Marketing, Google Ads and SEO at UC Berkeley Extension since 2014—and presented at international search marketing conferences like SMXL in Milan.

Betty Kaufman
Betty Kaufman
2020-12-27
I have nothing but great things to say about the team at The Spectrum Group Online. For years, they've been managing my website, making sure it's up to date and that there are no issues. In the last 4 months, they've been running Facebook ads for me, and I'm thrilled with the results. Great ads. Tons of leads. A steady effort to improve the leads. Very responsive. If you want to be seen on social media, you should definitely talk to The Spectrum Group Online.
Vanessa Contreras
Vanessa Contreras
2020-04-13
I appreciate Spectrum’s data-based approach to digital marketing. They created a dashboard specific to the data points most important to our multi-location retail business. Even more importantly, they educated us and delivered insights that fed our digital marketing and e-commerce strategies.
Alison Salisbury
Alison Salisbury
2019-10-17
Spectrum has been managing my website for years. Technology and web security changes often, making it hard for a small business to keep up. I never worry because the Spectrum team takes care of the critical details. I particularly appreciate they proactively keep my website safe and secure. Peace of mind and great customer service. That's why I can highly recommend them!
Mark Feldstein
Mark Feldstein
2018-05-09
Our business grew, greatly due to the efforts of the Spectrum team. They are a focused company with great experience and plenty of talent to support their process. Jen Currier, in particular, is an excellent PM, who helped us every step of the way. They helped us re-design our website from the ground up and used tools such as Keyword Research and Heatmaps to help drive leads to our company. We had the best year in the history of our company, in part due to Spectrum's efforts. I do not hesitate to highly recommend them.
SantaCruz NonForceChiropractors
SantaCruz NonForceChiropractors
2017-07-14
Massimo and The Spectrum Group Online have been very effective at sending quality traffic to our website and generating phone calls for appointments. Massimo has always been professional, responsive, and ready to make useful suggestions as well as explain the many ins and outs of search advertising. I highly recommend him to any business wishing to use a skilled and professional search marketing expert to increase their leads and grow their revenues.
Google rating score: 5 of 5,
based on 6 reviews.
Previous Post: « Will Demographic Targeting Help Your Google Ads?
Next Post: How Topic Clusters Work: From Successful Content to Website Structure »

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Categories

  • Case Studies
  • Content
  • Links
  • Local SEO
  • News & Events
  • PPC
  • Sales
  • SEO
  • Social Media
  • Web Analytics
  • Web Design & Development

Recent Posts

  • Impact of Customer Reviews on Sales
  • Spectrum Named in San Jose’s Best 15 SEO Firms
  • 2021 Predictions & Trends
  • Spectrum Named Top B2B Company in California
  • Emerging Data Protection Concerns For A Remote Workforce

Footer

Spectrum Group Online

About Us
Certifications
Contact Us

spectrum@spectrum-group-online.com
(408) 883-2276
San Jose, CA 95129

Stay On Top Of Your Game

Digital Marketing never stands still. Keep up with the latest online marketing trends, sign up for our monthly newsletter. We promise no SPAM and no sales pitches.

Twitter LinkedIn Facebook Instagram YouTube

Copyright © 2021 Spectrum Group Online, LLC | All rights reserved | Privacy Policy | Site Map

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.