What is Google Analytics remarketing? It’s a fancy term for selling to prospects who showed an interest in a particular product or service. In a nutshell, they’ve gone from a faceless suspect to a potential prospect as they are exhibiting buying behaviors. On average 96% of website visitors leave without taking the next step (e.g., filling out a form). 70% of visitors abandon their shopping cart before completing a purchase.
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Now, what does remarketing have to do with Google Analytics? GA enables you to build lists of visitors, those who are interested in specific pages or start the purchase process. When you link GA with your Google Adwords account, then you can combine the power of ads to remarket to those visitors.
Here’s an example. I recently needed to replace an aging Webcam. I did some research, doing some due diligence on various models by looking at overall quality, features and customer reviews. Since I was signed into my Google account, it noted my interest in Logitech webcams. Ads for the make and model were presented in ads as I searched around. Privacy concerns aside, Google linked my visitor behavior with PPC ads.
Google Analytics + Google Adwords
To get a quick overview in 3 minutes or less, this Google video explains how Google Analytics plus an Adwords account work together in remarketing.
From your Google Analytics dashboard, you’ll find “Remarketing Lists” in the Admin tab.
What’s been your personal experience with Remarketing? Is it convenient or evidence of “Big Brother?” By the way, I love my new Logitech HD Pro Webcam C920 in case Google’s watching 😉
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