9 Ingredients for Successful PR
One of our clients received a phone call from a TV station for a featured story. The request came out of the blue, and could net some PR Gold for her business. Here are the PR tips I shared for her on-screen debut:
- Chose a wardrobe that’s camera-friendly yet comfortable. Ideally you want to wear something you feel great in so it doesn’t distract you. Your wardrobe should complement your message. If it’s a serious topic, a Hawaiian shirt and jeans aren’t appropriate.
- Focus on the person asking the questions and not the camera. Don’t be looking around the room as it can make you look shifty and untrustworthy. Leaning forward will also make you appear more engaged in the conversation.
- Have three bullet points in mind. Think about what are the most important nuggets of information you want to share. Write them down and practice them out loud a few times.
- Personalize the story as it will grab your audience’s attention.
- Be aware of your “thinking words.” These are phrases we naturally use when we need a pause. These are the “ums, ahs, like, you know” phrases that Toastmasters or other public speaking training will drill out of you.
- Take note of your natural speaking style and make the necessary adjustments on camera. If you naturally speak quickly, slow down and enunciate.
- Turn off cell phones. Nothing is more annoying than having your phone erupt during an interview, especially if you were on a roll.
- Be flexible. That could apply to location, interview questions, equipment. In PR, things can change on a dime. If you’re relaxed and ready, you can take last minute changes in stride.
- Ask for a digital copy of the PR segment as it is a great addition to your online marketing repertoire like your website.
Ever been interviewed on camera? What tips you would add to this list?
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