Another Tool Expected to Retire
Back in the good ‘ol days Google provided helpful White Hat SEO information via a Toolbar PageRank tool. In this post I’ll share what it used to do and why it’s most likely on its way out.
Back in the day the PageRank Toolbar provided insight into a page’s importance. By loading your favorite browser you could easily reference Google’s overall PageRank — a measurement related to why some pages ranked higher in an organic search. It’s widely thought that “PageRank” was named after Larry Page, one of the founders.
In October 2013, Matt Cutts (head of Google’s webspam team) mentioned that Google would likely not update the Page Rank Toolbar information. Then in typical Google style, it was updated in December. Then radio silence until now.
Is the PageRank Toolbar Really Retiring?
In a recent Google Webmaster Hangout Googler John Mueller said that updates would not happen again… ever. In response Search Engine Land thinks the tool is finally dead.
Sad? A bit. A surprise? Not really.
While the information provided in the PageRank Toolbar was convenient, it was actually an incomplete and misleading picture. Living or dying by a PageRank number is not productive in measuring online marketing, in my opinion. There are many other tools out there to help you measure the quality of a website. We use several tools in order to provide the data necessary for a more complete scorecard.
In White Hat SEO, there are no shortcuts. There are two ways to impact organic results: quality content and relevant links. You can’t (and shouldn’t) boil everything you do to improve a website’s visibility into one number. There are simply too many factors (and metrics) that go into a healthy and growing online presence.
Are you sorry to see the PageRank Toolbar go? Or, were you expecting it?
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