Last Updated on July 31, 2020
Optimization Just Got Easier
Have you ever wondered exactly how well optimized your Google Shopping Ads are? If you have, you’re in luck as Google began testing Optimization Score with their Shopping Campaigns.Download "How to Create A High-Performing AdWords Account" eBook »
Optimization score has been around since late 2018, with Google slowly rolling it out across the various different Google Ads campaign types. Now it’s Shopping campaign’s turn. Adding Optimization Score to Shopping ads allows marketers to get real-time recommendations for improving their campaign performance. With a range from 0% to 100%, you can quickly fine-tune your campaigns.
Shop Til You Drop
If you’re already running Shopping Campaigns, we recommend you check back in on them to see what their Optimization Score is. Better optimization means better cost control and better results.
Shopping Campaigns are great for Google Ads users that run online stores, but they’re also useful for brick and mortar stores looking to drive foot traffic. Shopping Campaigns can help draw potential customers by displaying your current inventory on the search engine result’s page. This gives searchers an idea of what you have in stock before they’ve even clicked on your site.
Searchers that click on your shopping ads are qualified in a way that many other PPC ads aren’t. A potential customer has viewed a product’s picture and price and chose to click through, bringing them closer to buying.
The rollout of Optimization Score is part of Google’s continued effort to make it’s Pay Per Click platform more user friendly. Being able to put a percentage figure on how well optimized your ad campaigns are makes it easier for marketers who aren’t PPC experts to understand and manage their paid search results. What was once hidden in collapsed menus or difficult to understand quality scores, is now front and center in a quick and easy popup.
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