In our Online Reputation Management Part 1 of this two-post series, we talked about the misconception you can delete untrue or less-than-complementary online reviews. There are five must-dos if are tasked with overseeing your company’s online reputation management efforts. Here are the two more items for your to-do list:
4. Be Realistic
The best way to manage a bad review on such sites as Yelp or Merchant Circle is to collect good reviews. Most consumers are reasonable; they understand that differences of opinion arise from time to time. A negative review that is amongst a majority of positive ones shows realism and that you aren’t gaming the review system. Make is a habit of asking your raving fans to post reviews. A simple request is the only requirement. No bribes or incentives as the FTC frowns on that. If you want strategic customer testimonials, then hire a third-party to make it happen.
5. Optimize Everything
The more your content is optimized, the greater the chances of having the positive information appear during organic searches. Be sure that your Website, blog, social media profiles are optimized. Link building is another way to help with your overall ranking. In most social media platforms you can link to your other profiles. Online reputation management also requires interlinking. Promote your blog and website on LinkedIn and Facebook pages. That’s one way to control your online reputation across various channels. Use keywords in your username so the search engines can serve up more positive references.
How can we help?
Need help in monitoring your online reputation? Want to effectively show how your business is different and a superior choice through customer testimonials?
We are The Spectrum Group, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your online reputation management.