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Tis The Season
It seems the holiday season puts more pressure on all of us, pushing us farther into online marketing overwhelm. We’re hurriedly trying to get everything done before the business books are closed at year’s end. Maybe you’re reviewing this year’s marketing plan, seeing how many items you accomplished. Perhaps you’re putting the final touches on 2013’s online marketing budget. Or, maybe you’re one of the lucky few. You let all this stuff roll gently off your back, chuckling at us while leisurely sipping on a mug of spiked eggnog.
As the December marketing messages increase to deafening levels, it made me reflect on the information overload many of us experience. We’re bombarded with tweets, Facebook posts, emails and other electronic whatnot. I know I get bogged down, especially when I have unrealistic expectations of myself. It’s just not humanly possible to read all the trade magazines cover to cover, respond to every pithy tweet, or share each interesting post on Facebook. Is that what it takes to be successful in online marketing? My answer is: I hope not. If it is, then I’m doomed.
Tips to Overcome Online Marketing Overwhelm
In an effort to get back to some sense of reasonableness, just in time for a fresh new year, here are a few things to ponder:
- Master one thing at a time. Rather than trying to boil the ocean, what one thing could propel your business forward the most? Then focus on that.
- Figure out an intuitive filing system for your “to read” emails and other bookmarks. While I like David Allen’s Getting Things Done approach, you need to make it your own or it just won’t work. However, I do recommend his decision tree.
- Use filters to automatically categorize “to read” emails and other important items. Then, calendar 15-30 minutes a day to scan for news items of interest.
- If you subscribed to an eNewsetter or information service but 95% of the content no longer interests you, then unsubscribe! Stop adding to your inbox’s (and brain’s) clutter. By the way this may be a productive activity while sitting in a boring webinar or conference call.
If you believe the Mayan-calendar-end-of-the-world thing, then this stuff doesn’t really matter. Come 12:01 am 12/22/12 life as we know will have miraculously changed. Our email inbox will be empty. Our “Read Later” folder will be up to date. Our brains will be full of the latest and greatest online marketing insights.
What other strategies do you use to get over information overload?
How can we help?
Tweaking your online marketing plans for 2013? Overwhelmed and looking to outsource a bit of your marketing workload?
We are the spectrum group, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.