There can be a lot of hype and misinformation when it comes to online marketing. We thought it would be helpful to share some facts to illuminate where marketing on the Web has been and where it’s headed.
Get Your Business Online
The sluggish economy in previous years has taken it’s toll on small businesses. To help get the economy moving, Google has a public awareness site entitled Get Your Business Online. Here are a few facts they cite in order to motivate small businesses to get in gear with their online marketing presence:
- 97% of internet users look for local goods online
- One in five searches is specifically for local good and services
- 3 out of 4 smartphone users connect with a business they found on their phone
- Over the next three years, businesses who utilize the web are expected to grow 40% faster than those that don’t
- 62% of California businesses do not have a website
Online Marketing Predictions & Stats
According to HubSpot, a marketing automation software provider, here are other factoids to keep in mind as you fine-tune your online marketing plans:
- The average tablet user spends 13.9 hours per week with the device. Laptops are getting less “face time” with their users. Takeaway: make sure your website is mobile responsive — accessible from any type of device and browser.
- Email open rates on smartphones and tablets have increased 80% over the last six months. Takeaway: your email marketing campaigns are viewed on a smaller screen. Pithy headlines and concise messages that can be read on-the-go work. War & Peace, not so much.
- By 2016, more than half of the dollars spent in US retail will be influenced by the web. Takeaway: a strategic online marketing presence is a must-have. Digging into your Analytics to determine visitor behavior will be critical in understanding your audience and capitalizing on opportunities.
- 20% of Facebook users have purchased something because of ads or comments they saw on this social media channel. Takeaway: Social media is growing up. Businesses who don’t have a social media plan will get left behind.
- 64% of smartphone owners are using their mobile devices to shop online. Takeaway: We don’t want to browbeat you on the importance of having a mobile responsive website. Even if your website doesn’t sell products, it needs to address the needs of mobile visitors.
- YouTube users watch more than 38 hours of video per month. Takeaway: Other than it’s a sad commentary that we spend way too much time in front of our devices…. video is a powerful marketing medium.
- 40% of the accounts and 8% of the messages on social media sites are spam. Takeaway: It puts more pressure on those of who aren’t spammers to make sure they stand out amongst the clutter and crap.
Any of these statistics surprise you?
How can we help?
Need help in transitioning your website so its mobile responsive? Want to dig into your Web Analytics to better understand your visitor behavior?
We are the spectrum group, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.