2012 has been officially rung in, and our thoughts turn to New Year’s resolutions. As you set your business’ website goals for the next twelve months, have you thought about what you want your site to specifically accomplish? We think of an online presence as a 24/7 salesperson. Like any other employee, you need to set expectations and specific goals… and then measure them. Here are a few questions to consider when setting your website goals:
1. What’s the Point?
What are you trying to accomplish with your website? If you are an online retailer, the answer is easy. You want to sell a physical product quickly and efficiently. The trick is to streamline the online sales funnel so eCommerce shopping cart abandonment is minimized. However if you sell a service, especially a complicated one with a larger price tag, the sales is longer and more involved.
We suggest taking a step back and really look at your website. Is trust built trust with your target market? Does it do a good job of informing or educating? Are there logical steps to follow (aka a call to action) in each section of the site? If you can’t be objective in answering these questions, we recommend asking for impartial feedback. Another way to gather information is add a survey tool, like 4Q Survey, directly to the website. You’ll get a sense of how your audience grades your online salesperson.
2. Prove It!
There are a myriad of tools to measure your website goals. Google Analytics is a rich source of information including real-time traffic data. So you can make strategic decisions and make realistic website goals, dig into key metrics like bounce rate, click through, search engine source, etc. Tracking social media posts should also be standard operating procedure as it’s now a mainstream way to draw traffic.
Feel like your Web Analytic reports are tangled up like the holiday lights you just took down? No worries, that’s our specialty.
How can we help?
Not sure your Web Analytics are set up properly so you track your website goals? Want an expert to review your reports and provide insight on your website’s performance?
We are the spectrum group, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your online revenue goals and how to achieve them.