Playing Big on the Small Screen
Last month we wrote about Google’s impending ranking (SEO) changes that puts more emphasis on mobile. The official roll-out date is April 21, only a few weeks away. We thought we’d follow-up with mobile search intent tips, ideas to keep in mind while updating your website to be friendlier to the smaller screen.
Mobile Search Intent: Local Products and Services
Three out of four smartphone users have contacted a businesses they found on their phone. This was just one of the surprising statistics discussed during our Google Partners Connect event in February. One in five searches is specifically for a local product or service. The importance of mobile is here, and those businesses who aren’t catering to a mobile experience will lose out.
1. Build Out Your Google My Business Listing
Hopefully you’ve claimed/verified your Google My Business listing. If not, do so immediately. Then, fill it out with key information like:
- Business Name
- Address (be consistent with the format across the web)
- Contact information (e.g., phone number, email address, website url)
- Business hours
- Brief description of business
2. Mobile Menus on Website
When navigating a website on a small screen, the “hamburger” icon isn’t necessarily understood by all users (yet). Remember the primary mobile search intent: to find your business’ location or call you. Make it super easy.
3. Set Up Mobile Call Tracking
There are few things more annoying than calling a business only to have the phone ring off the hook. Staffing appropriately is one consideration. But before you start hiring new employees, add call tracking to your website. I like CallRail as it has many robust features for a reasonable cost. It will gather the quantitative information needed for scheduling phone coverage during your business’ busiest times.
Is your business ready for April 21?
How can we help?
Not coming up in local search? Need help in creating a mobile-friendly WordPress website to get more sales?
We are the spectrum group online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.
photo credit – top: Gabriela Pinto