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Playing Big on the Small Screen
As we all know by now, we are living in a mobile-first world. Mobile is everything, and while Google are testing their mobile index we thought it would be a good time to revisit this old post on mobile search intent. Basically, do users act differently when they’re browsing on mobile?
Mobile Search Intent: Local Products and Services
Three out of four smartphone users have contacted a businesses they found on their phone. This was just one of the surprising statistics discussed during our Google Partners Connect event in February. One in five searches is specifically for a local product or service. Mobile is about the here and now. If people are searching for you on mobile you want to be able to tell them where you are, when you’re open and how to get to you, as soon as possible.
The importance of mobile is here, and those businesses who aren’t catering to a mobile experience will lose out.
1. Build Out Your Google My Business Listing
Hopefully, you’ve claimed/verified your Google My Business listing. If not, do so immediately. Then, fill it out with key information like:
- Business Name
- Address (be consistent with the format across the web)
- Contact information (e.g., phone number, email address, website url)
- Business hours
- Brief description of the business
2. Mobile Menus on Website
When navigating a website on a small screen, the “hamburger” icon isn’t necessarily understood by all users (yet). Remember the primary mobile search intent: to find your business’ location or call you. Make it super easy. Check it’s loading on mobile and that it works for a touch screen user.
3. Set Up Mobile Call Tracking
A lot of mobile visitors want to speak to (or visit) your business straight away. So having a clickable phone number is very important. But only if someone picks it up when they ring. There are few things more annoying than calling a business only to have the phone ring off the hook. Staffing appropriately is one consideration. But before you start hiring new employees, add call tracking to your website. I like CallRail as it has many robust features for a reasonable cost. It will gather the quantitative information needed for scheduling phone coverage during your business’ busiest times.
How can we help?
Not coming up in local search? Need help in creating a mobile-friendly WordPress website to get more sales?
We are The Spectrum Group Online, and we offer strategic and tactical consulting so you can monetize your online presence. Call us for a complimentary 30-minute consultation to discuss your website’s user experience and translate that into sales.
photo credit – top: Gabriela Pinto