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Mobile-Friendly Warning

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Last Updated on August 5, 2020

Scooter-Wheels

Mass Notifications Issued

Talk about good timing. Yesterday we shared our tips about choosing a WordPress theme and why mobile responsive is a must-have, especially as we begin 2015. If your website or blog doesn’t play nice with mobile devices, check your Webmaster Tools for a nasty-gram. In this post, I’ll recap the latest mobile-friendly warning and why this is big SEO news.

Ready to Talk?

We Told You So

We’ve been touting mobile-friendly websites for at least two years. In 2014, Matt Cutts spoke at SMX West; he thought mobile search would exceed desktop queries that year. According to Search Engine Watch, that milestone actually occurred.

Check Your Webmaster Messages

Apparently Google is sending mass notifications via emails and Webmaster Tools warning sites. Yikes, I’d hate to have that message in my inbox. Webmasters are warned to fix mobile usability errors on specific pages. Buckle up, there are more changes ahead.

Mobile-friendly snapshotMobile-Friendly Warning & SEO Implications

According to Search Engine Land, these warning messages are the precursor to a new mobile ranking algorithm that’s about to launch. Mobile friendliness has serious SEO implications, especially for organic search results displayed on the small screen. I wouldn’t be surprised if non-mobile search will also be affected.

Why?

If a website isn’t mobile-friendly, it sends a clear signal that the business isn’t paying attention to user trends and preferences. By not adjusting, the overall user experience deteriorates while other sites offer a better and more positive interaction. The Web is fluid, change occurs frequently and quickly. Adaptation is the price you have to pay.

Testing Tool Available

Does your website or blog pass or fail the mobile-friendly test? You can easily find out by using this tool launched last November by Google; results are either Awesome! or Not Mobile Friendly.

What’s your score?

photo credit – top: Raymond McCrae

About Massimo Paolini

Massimo is Co-CEO and Chief Data Scientist. On the web since the 90’s and a Google Partner since 2014, his expertise includes technical SEO, search marketing, marketing analytics/analysis, and online advertising. Massimo has an innate ability to sift through a sea of data, uncovering insights that formulate results-oriented strategies. He has taught Digital Marketing, Google Ads and SEO at UC Berkeley Extension since 2014—and presented at international search marketing conferences like SMXL in Milan.

Betty Kaufman
Betty Kaufman
2020-12-27
I have nothing but great things to say about the team at The Spectrum Group Online. For years, they've been managing my website, making sure it's up to date and that there are no issues. In the last 4 months, they've been running Facebook ads for me, and I'm thrilled with the results. Great ads. Tons of leads. A steady effort to improve the leads. Very responsive. If you want to be seen on social media, you should definitely talk to The Spectrum Group Online.
Vanessa Contreras
Vanessa Contreras
2020-04-13
I appreciate Spectrum’s data-based approach to digital marketing. They created a dashboard specific to the data points most important to our multi-location retail business. Even more importantly, they educated us and delivered insights that fed our digital marketing and e-commerce strategies.
Alison Salisbury
Alison Salisbury
2019-10-17
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Mark Feldstein
Mark Feldstein
2018-05-09
Our business grew, greatly due to the efforts of the Spectrum team. They are a focused company with great experience and plenty of talent to support their process. Jen Currier, in particular, is an excellent PM, who helped us every step of the way. They helped us re-design our website from the ground up and used tools such as Keyword Research and Heatmaps to help drive leads to our company. We had the best year in the history of our company, in part due to Spectrum's efforts. I do not hesitate to highly recommend them.
SantaCruz NonForceChiropractors
SantaCruz NonForceChiropractors
2017-07-14
Massimo and The Spectrum Group Online have been very effective at sending quality traffic to our website and generating phone calls for appointments. Massimo has always been professional, responsive, and ready to make useful suggestions as well as explain the many ins and outs of search advertising. I highly recommend him to any business wishing to use a skilled and professional search marketing expert to increase their leads and grow their revenues.
Google rating score: 5 of 5,
based on 6 reviews.

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