Updated January 13, 2023Reading Time: 2 minutes
Changing your SEO keyword strategy can help you generate more qualified leads, create more conversions and ultimately increase your website’s profitability. Although short, concise search terms are more popular and could potentially generate more traffic to your website, choosing a key phrase that contains three to five keywords can result in a smaller, more specific audience. These long tail keywords are a search engine optimization strategy that focuses on quality over quantity.
Smaller But Better
Smaller audiences may seem counter-intuitive, but they can yield much better results for your business. Most websites generate the majority of their sales and leads from visitors who find them through specific, less popular terms. This is because long tail keywords allow you to refine your audience, attracting only those visitors who are most likely to make a purchase or complete another desired action. Although your total rate of visitors will be lower, your conversion rate will be much higher as the quality of your audience improves.
Since long tail keywords are more specific and less common, the bidding price for pay-per-click marketing will also be much lower. You will have less competition, which will help your business connect with potential customers who are looking for exactly what you offer. The lower cost and increased relevancy make pay-per-click bidding on long tail keywords a much more efficient use of your business’ marketing dollars.
Long Tail Keywords & Buying Cycle
A long tail keyword should be very specific to your business, product or services. This will help your business connect with potential customers who are looking for exactly what you offer. Think like a consumer and choose keywords that would be used by someone trying to find (and buy) your products or services. Or, no AND, look in your Google Analytics to see what brought visitors to your site. This can yield very beneficial long tail keywords for your business that you can incorporate into your content and marketing blog.
If you’re website is getting a lot of traffic without achieving a lot of conversions, optimizing your content for long tail keywords could solve your problem. Although they won’t generate as much traffic, long tail keywords will generate quality traffic and create the conversions your business needs. Get started today so you can start realizing more profit from your website.