• Menu
  • Skip to right header navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Spectrum Group Online

Decisions Made with Data.

  • What We Do
    • SEO
      • White Hat SEO
      • Local SEO
      • Website SEO Audit
      • Link Building
      • Penalty Recovery
    • Google Analytics
    • Pay Per Click
      • Google Ads
      • Bing Ads
    • Content Marketing
    • Social Media
    • WordPress
      • WordPress Websites
      • WordPress Maintenance
  • Pricing
    • Our Pricing Explained
    • PPC Pricing
    • Brand-Only PPC
  • Case Studies
    • Testimonials
  • About
    • Who We Are
    • Upcoming Events
    • Certifications
    • Tools We Use
  • Contact Us
  • Blog
  • What We Do
    • SEO
      • White Hat SEO
      • Local SEO
      • Website SEO Audit
      • Link Building
      • Penalty Recovery
    • Google Analytics
    • Pay Per Click
      • Google Ads
      • Bing Ads
    • Content Marketing
    • Social Media
    • WordPress
      • WordPress Websites
      • WordPress Maintenance
  • Pricing
    • Our Pricing Explained
    • PPC Pricing
    • Brand-Only PPC
  • Case Studies
    • Testimonials
  • About
    • Who We Are
    • Upcoming Events
    • Certifications
    • Tools We Use
  • Contact Us
  • Blog
You are here: Home / SEO / Long Tail Keyword: An SEO Gem

Long Tail Keyword: An SEO Gem

August 31, 2012 //  by Massimo Paolini//  Leave a Comment

Last Updated on August 5, 2020

Long Tail

Changing your SEO keyword strategy can help you generate more qualified leads, create more conversions and ultimately increase your website’s profitability. Although short, concise search terms are more popular and could potentially generate more traffic to your website, choosing a key phrase that contains three to five keywords can result in a smaller, more specific audience. These long tail keywords are a search engine optimization strategy that focuses on quality over quantity.

Click for a free 30-minute consultation »

Smaller But Better

Smaller audiences may seem counter-intuitive, but they can yield much better results for your business. Most websites generate the majority of their sales and leads from visitors who find them through specific, less popular terms. This is because long tail keywords allow you to refine your audience, attracting only those visitors who are most likely to make a purchase or complete another desired action. Although your total rate of visitors will be lower, your conversion rate will be much higher as the quality of your audience improves.

Since long tail keywords are more specific and less common, the bidding price for pay-per-click marketing will also be much lower. You will have less competition, which will help your business connect with potential customers who are looking for exactly what you offer. The lower cost and increased relevancy make pay-per-click bidding on long tail keywords a much more efficient use of your business’ marketing dollars.

Long Tail Keywords & Buying Cycle

A long tail keyword should be very specific to your business, product or services. This will help your business connect with potential customers who are looking for exactly what you offer. Think like a consumer and choose keywords that would be used by someone trying to find (and buy) your products or services. Or, no AND, look in your Google Analytics to see what brought visitors to your site. This can yield very beneficial long tail keywords for your business that you can incorporate into your content and marketing blog.

If you’re website is getting a lot of traffic without achieving a lot of conversions, optimizing your content for long tail keywords could solve your problem. Although they won’t generate as much traffic, long tail keywords will generate quality traffic and create the conversions your business needs. Get started today so you can start realizing more profit from your website.

What’s the most unusual long tail keyword that has driven traffic for you?

Share this:

  • Twitter
  • Facebook
  • LinkedIn
  • Reddit

Category: SEOTag: internet marketing, keyword optimization, keyword strategy, lead generation, online marketing, pay per click, search engine optimization, seo keyword, seo strategy

About Massimo Paolini

Massimo is Co-CEO and Chief Data Scientist. On the web since the 90’s and a Google Partner since 2014, his expertise includes technical SEO, search marketing, marketing analytics/analysis, and online advertising. Massimo has an innate ability to sift through a sea of data, uncovering insights that formulate results-oriented strategies. He has taught Digital Marketing, Google Ads and SEO at UC Berkeley Extension since 2014—and presented at international search marketing conferences like SMXL in Milan.

Previous Post: « 3 Tips For Active Website Writing
Next Post: Online Marketing: Dinosaur Marketers On Brink of Extinction Is you marketing firm a dinosaur?»

Reader Interactions

Comments

  1. φωτιστικα προσφορες

    November 8, 2012 at 12:14 pm

    With havin so much content and articles do you ever run
    into any issues of plagorism or copyright violation? My site has a
    lot of exclusive content I’ve either authored myself or outsourced but it looks like a lot of it is popping it up all over the web without my agreement. Do you know any methods to help prevent content from being stolen? I’d genuinely appreciate it.

    Reply
    • Alyson Harrold

      December 12, 2012 at 7:10 pm

      If you’re worried about plagiarism, check out Tynt to see what’s been taken from your site. Another way to see it… imitation is a form of flattery.

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Categories

  • Case Studies
  • Content
  • Links
  • Local SEO
  • News & Events
  • PPC
  • Sales
  • SEO
  • Social Media
  • Web Analytics
  • Web Design & Development

Recent Posts

  • Impact of Customer Reviews on Sales
  • Spectrum Named in San Jose’s Best 15 SEO Firms
  • 2021 Predictions & Trends
  • Spectrum Named Top B2B Company in California
  • Emerging Data Protection Concerns For A Remote Workforce

Footer

Spectrum Group Online

About Us
Certifications
Contact Us

spectrum@spectrum-group-online.com
(408) 883-2276
San Jose, CA 95129

Stay On Top Of Your Game

Digital Marketing never stands still. Keep up with the latest online marketing trends, sign up for our monthly newsletter. We promise no SPAM and no sales pitches.

Site Footer

Betty Kaufman
Betty Kaufman
2020-12-27
I have nothing but great things to say about the team at The Spectrum Group Online. For years, they've been managing my website, making sure it's up to date and that there are no issues. In the last 4 months, they've been running Facebook ads for me, and I'm thrilled with the results. Great ads. Tons of leads. A steady effort to improve the leads. Very responsive. If you want to be seen on social media, you should definitely talk to The Spectrum Group Online.
Vanessa Contreras
Vanessa Contreras
2020-04-13
I appreciate Spectrum’s data-based approach to digital marketing. They created a dashboard specific to the data points most important to our multi-location retail business. Even more importantly, they educated us and delivered insights that fed our digital marketing and e-commerce strategies.
Alison Salisbury
Alison Salisbury
2019-10-17
Spectrum has been managing my website for years. Technology and web security changes often, making it hard for a small business to keep up. I never worry because the Spectrum team takes care of the critical details. I particularly appreciate they proactively keep my website safe and secure. Peace of mind and great customer service. That's why I can highly recommend them!
Mark Feldstein
Mark Feldstein
2018-05-09
Our business grew, greatly due to the efforts of the Spectrum team. They are a focused company with great experience and plenty of talent to support their process. Jen Currier, in particular, is an excellent PM, who helped us every step of the way. They helped us re-design our website from the ground up and used tools such as Keyword Research and Heatmaps to help drive leads to our company. We had the best year in the history of our company, in part due to Spectrum's efforts. I do not hesitate to highly recommend them.
SantaCruz NonForceChiropractors
SantaCruz NonForceChiropractors
2017-07-14
Massimo and The Spectrum Group Online have been very effective at sending quality traffic to our website and generating phone calls for appointments. Massimo has always been professional, responsive, and ready to make useful suggestions as well as explain the many ins and outs of search advertising. I highly recommend him to any business wishing to use a skilled and professional search marketing expert to increase their leads and grow their revenues.
Google rating score: 5 of 5,
based on 6 reviews.

Twitter LinkedIn Facebook Instagram YouTube

Copyright © 2021 Spectrum Group Online, LLC | All rights reserved | Privacy Policy | Site Map

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.