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You are here: Home / Local SEO / Local SEO Tips

Local SEO Tips

Updated December 3, 2021

May 3, 2018 //  by Jen Currier//  Leave a Comment

75% of Local Mobile Searches = A Visit in 24 Hours

magnifying glass on location pin

The Shop Next Door

Recently we have been working with our clients to help them strengthen their local search visibility. Local SEO is very different from general SEO, and sometimes even contradicts it. Google announced in their AdWords and Analytics talk at the Google I/O last year that 75% of local mobile searches result in visits to businesses within one day and 28% of those searches resulting in purchases. So as local SEO is becoming more important than ever, check out our top tips.

Ready to Talk?

Local SEO Tips To Get Your Business Noticed

Optimize Google My Business – By “optimize” we mean do everything you can. Fully complete your profile including business hours, menus, etc… Keep that profile up to date. Make sure it matches your website, social media and any other listings that have your NAP (name, address and phone number). The NAP information you have posted throughout the internet should be the exact syntax as Google My Business. Also, ensure that your location(s) is correct on Google Maps. Don’t just trust Google Maps is working, make sure you check the map is showing in the right place.

Put a map on your website  – or maps if you have multiple locations – on your website’s Contact Us or similar page. Customers don’t have to leave your site in order to find where you are. Keep in mind that while a map provides a visual reference, it is not always optimal for search engines. When adding a map you should consider including a searchable directory that points to individual location pages within your site. This will provide another data point to search engines. If your Google My Business listing is up to date you can embed Google Maps, showing your listing.

Location pin on a map

Create local content – This one is obvious. However, you would be surprised how many companies don’t. Create content that is specific to your area. We recommend having at least one page per location or service. However, each page should contain content that’s unique and tied directly related to the area. While it’s okay to have pages with a similar structure (e.g., headers, bulleted format), never duplicate copy. Duplicate content will negatively affect your SEO.

Not sure what kind of local content is appropriate? Here are some examples. If you’re a construction firm, write about local building codes and projects you’ve done. If you’re a law firm, write about local laws and court protocols. Good local SEO talks to your customers like you would if they were face-to-face. Don’t present a generic image; you want to demonstrate your local knowledge. And if you’re mentioned in local publications, promote it. If you’re a local, let it show.

Community Business

If you follow these local SEO tips, then you’ll be well on your way towards improving your visibility in searches based on location. Are you using localized content on your website?

Photo credit – Top: Joe the Goat Farmer
Photo credit – Bottom: Nogran SRO

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Category: Local SEO

About Jen Currier

Jen has a passion for helping businesses succeed with their online marketing goals. She has deep SEO knowledge, using her years of hands-on experience to help improve organic visibility, website traffic and lead conversions. She has a solid history of creating link management strategies -- including scrubbing link profiles of irrelevant and harmful links -- that produce tangible results and business relationships. Keeping up to date with the latest Google Algo updates, she’s a stickler for following Google’s Quality Search Guidelines. She specializes in Local SEO, Google Penalty Recovery and Google My Business Suspensions.

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